Toyota temporarily suspends sales of selected vehicles
Toyota Motor Sales (TMS), U.S.A., Inc.,announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.
“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”
Toyota announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. Toyota has investigated isolated reports of sticking accelerator pedal mechanisms in certain vehicles without the presence of floor mats. There is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position.
Toyota’s accelerator pedal recall and suspension of sales is confined to the following Toyota Division vehicles:
2009-2010 RAV4,
2009-2010 Corolla,
2009-2010 Matrix,
2005-2010 Avalon,
Certain 2007-2010 Camry,
2010 Highlander,
2007-2010 Tundra,
2008-2010 Sequoia
No Lexus Division or Scion vehicles are affected by these actions. Also not affected are Toyota Prius, Tacoma, Sienna, Venza, Solara, Yaris, 4Runner, FJ Cruiser, Land Cruiser and select Camry models, including all Camry hybrids, which will remain for sale.
Due to the sales suspension, Toyota is expected to stop producing vehicles on the following production lines for the week of February 1 to assess and coordinate activities. The North America vehicle production facilities affected are:
– Toyota Motor Manufacturing, Canada (Corolla, Matrix, and RAV4)
– Toyota Motor Manufacturing, Indiana (Sequoia and Highlander)
– Toyota Motor Manufacturing, Kentucky – Line 1 (Camry and Avalon)
– Subaru of Indiana Automotive, Inc. (Camry)
– Toyota Motor Manufacturing, Texas (Tundra)
No other North American Toyota vehicle production facilities are affected by the decision to stop production.
The sticking accelerator pedal recall is separate from the on-going recall of Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.
Source: Toyota Motor Sales
Ram Truck brand continues to refine the boldest, most powerful and capable lineup on the Planet
With a work-hard, play-hard attitude, Ram Truck offers the boldest, most powerful and capable pickup truck lineup in the business.
“Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” said Fred Diaz, President and Chief Executive Officer–Ram Truck Brand, Chrysler Group LLC. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.”
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features, amenities and ride quality.
The Ram 1500 also ranks at the top of Strategic Vision 2009 Total Quality Index(TM) (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study.
Customers specifically noted that the Ram 1500 has the best added storage capability along with the best truck interior ever rated by customers.
The Ram Truck brand adds to its award-winning lineup with the recent introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks. The new heavy-duty trucks provide customers with first-time innovations and features, along with new standards of strength, utility and driveability, building on the Ram’s leadership in the heavy-duty pickup segment.
Ram Truck will further enhance its commercial vehicle presence with the introduction of a “new crew” of commercial-grade work trucks: the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.
Ram 1500 Pickup
In addition to winning Strategic Vision’s TQI, the Ram 1500 has earned 17 key awards since its introduction. Other awards include:
– International Car of the Year (ICOTY) – 2009 International Truck of the Year
– Texas Auto Writer’s Association (TAWA) – 2009 Full-Size Pickup Truck of Texas
– MotorWeek – Best Pickup Truck
– Maxim – Achievement in Party-Enabling Technology (RamBox)
– Edmunds’ Inside Line – A 2009 Editor’s Most Wanted
– Edmunds’ Inside Line – Best Full-size Pickup Truck
– Consumer Guide – Large Pickup – Best Buy for 2009
– Cars.com – Work Truck of the Year
– Truckin’ magazine – Truck of the Year
– Autobytel.com – 2009 MyRide/Autobytel Editors’ Choice Awards – Truck of the Year
– Ward’s AutoWorld – Interior of the Year
– Rocky Mountain Automotive Press Association – Truck of the Year
– New England Motor Press Association (NEMPA) – Best-in-Class Pickup Award
– Ward’s AutoWorld – Ward’s 10 Best Engines of 2009 (2009 Ram 5.7-liter HEMI® engine)
– Automobile Journalists Association of Canada – Best New Pickup
– AutoPacific’s Vehicle Satisfaction Award
– Sobre Ruedas – Sobre Ruedas Best Pickup Truck for ‘08
For 2010, Ram 1500’s towing capability has increased to 10,450 pounds. Combining Ram’s legendary 5.7-liter HEMI® V-8 engine and the segment-exclusive multi-link coil spring rear suspension, Gross Combined Weight Rating (GCWR) has increased to 15,500 pounds, from 14,000 pounds, with the 140.5-inch wheelbase, 5.7-liter engine and 3.92 rear axle. This increased GCWR equates to an increase in tow rating. This improved rating, along with Ram’s industry-first features and impressive ride and handling capabilities, make Ram the most capable light-duty pickup on the market.
The 2010 Ram incorporates a first-in-segment, multi-link coil spring rear suspension that improves ride and handling without sacrificing payload (as much as 1,900 pounds) and towing capability (as much as an estimated 10,450 pounds).
New interior features include fuel-saver indicator on 3.7-liter models, a new premium Tire-pressure Monitoring (TPM) system and Park-Assist indicator in the Electronic Vehicle Information Center EVIC display.
Other new features include an iPod® Control that connects most iPod-compatible devices using an iPod Control cable. The cable enables iPod devices to be controlled through Ram’s media center radio or steering-wheel radio controls.
New exterior features include available folding trailer-tow mirrors, integrated trailer-brake controller, power trailer-tow mirrors, electro-chromic mirrors and new 22-inch tires and wheels included in R/T package.
Fuel economy enhancements for 2010 include interactive Decel Fuel Shut Off (iDFSO) on all engines. iDFSO turns off the flow of fuel during vehicle deceleration for improved real-world fuel economy without any noticeable changes in engine performance.
The 2010 Ram Crew Cab 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both cargo-box sides for effortless access and convenience. The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability.
Ram 1500 is available in a regular cab, Quad Cab and crew-cab configuration and offers three box lengths: 8-foot (regular cab), 6-foot 4-inches (regular cab and Quad Cab), and 5-foot 7-inches (Crew Cab). For 2010, Ram 1500 is available in five distinct trim levels–ST, SLT, TRX, Sport and Laramie.
Ram 2500 and 3500 Heavy Duty
Building on the success of its award-winning sibling the Ram 1500, the Ram 2500 and 3500 Heavy Duty pickups are starting to haul in their own awards. Since its resent introduction, the all-new Ram 2500/3500 Heavy Duty has received a number of prestigious awards including Motor Trend’s “2010 Truck of the Year”, Four Wheeler’s “Pickup Truck of the Year” and the Texas Auto Writers (TAWA) “Heavy Duty Pickup Truck of Texas”.
The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.
For 2010, the Ram Heavy Duty is available for the first time in a crew-size cab model, providing Ram with a formidable entry in the highest-volume part of the heavy-duty pickup segment (approximately 50 percent).
Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.
Improved suspension tuning and new C-pillar hydro mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.
The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.
An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC), which is standard on all Ram Heavy Duty models equipped with a diesel engine and available on gas SLT, TRX and Laramie models.
Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The new 2010 Ram 2500 and 3500 are designed to deliver a total package:
– Increased Gross Vehicle Weight Rating (GVWR) on 2500 4×4 crew cab diesel models to 9,600 pounds from 9,000 pounds
– Increased Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle to 24,500 pounds from 24,000 pounds. With the Max Tow Package, GCWR increases to 25,400 pounds (late availability)
– Increased GCWR on 3500 4×2 models to 24,000 pounds from 23,000 pounds
– Increased front Gross Axle Weight Rating (GAWR) on several models:
– To 5,500 pounds from 5,200 pounds on diesel 4×4 pickups
– To 5,000 pounds from 4,700 pounds on diesel 4×2 pickups
Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. The mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are now standard on 3500. As an added convenience, a Class IV receiver is now standard on all Ram 2500 and 3500 Heavy Duty pickups.
Ram Heavy Duty towing, payload and axle capacity all have been increased for 2010. Suspension upgrades and larger front-axle U-joints, combined with increased front GAWR, result in increased front weight-carrying capability–a must for larger snowplows.
The Ram Power Wagon also returns for the 2010 model year, equipped with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, 4.56 axle ratio for hill climbing and a custom-built Warn® 12,000-pound winch that is accessible through the front bumper. The 2010 Ram Power Wagon features new exterior graphics and a lower two-tone paint scheme.
Powertrain choices include the legendary 6.7-liter Cummins Turbo Diesel engine, which produces 350 horsepower (261 kW) at 3,000 rpm and 650 lb.-ft. of torque (881 N*m) at only 1,500 rpm.
The most durable and reliable engine in its class, the 6.7-liter Cummins Turbo Diesel features standard oil-change intervals of 7,500 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage versus the competition.
The Cummins 6.7-liter Turbo Diesel engine uses a Diesel Particulate Filter (DPF) to virtually eliminate particulate matter emissions and an adsorber catalyst to reduce oxides of nitrogen (NOx) by as much as 90 percent, in order to meet stringent 2010.5 diesel emissions requirements.
Ram Heavy Duty’s DPF is a lower cost, lower maintenance alternative to Diesel Emission Fluid (DEF) injection systems.
The 2010 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N*m) at 4,000 rpm. The 5.7-liter HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.
The all-new 2010 Ram Heavy Duty pickup was born from the same truck family that brought out the award-winning Ram 1500, Strategic Vision’s Quality Award Winner.
The 2010 Ram Heavy Duty includes all-new styling, offering a tougher, more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille. The larger grille mates to a taller hood that incorporates louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to the unique front-bumper design.
The new dual-rear-wheel fenders (3500 dually only) are now integrated into the box stamping and offer a smooth aerodynamic appearance.
Ram 3500/4500/5500 Chassis Cab
Ram continues to enhance its commercial presence with the introduction of a “new crew” of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.
Ram 3500, 4500 and 5500 Chassis Cabs compete within the Class 3-5 segments with a Gross Vehicle Weight Rating (GVWR) of 10,200 to 19,500 pounds and are targeted at small-business tradesmen, fleet customers and traditional chassis cab users.
The 2011 Ram 3500, 4500 and 5500 Chassis Cabs offer the largest standard fuel tank (52 gallons), largest front-brake rotors (390 mm) and calipers (66 mm) on the 4500/5500 and a standard diesel-exhaust brake.
Offered in regular cab, crew cab, single-rear-wheel (3500 only) and dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available for 4500/5500 models, and two cab-axle lengths (60 and 84 inches) are offered for the 3500 model. Three trim levels are offered: ST, SLT and Laramie.
The 2011 Ram 3500 models feature two axles with three axle ratios (3.42, 3.73 and 4.10) and 17-inch wheels, while Ram 4500/5500 models have one axle with three axle ratios (4.10, 4.44 and 4.88) and 19.5-inch wheels. All Ram Chassis Cab models are “Job Rated,” meaning they are designed, engineered, tested and built to meet rigid standards of commercial truck buyers.
Improved standard features include a six-speed manual transmission, increased GVWR (13,000 pounds from 12,500 pounds on 3500 diesel model), an (EVIC) integrated into the instrument cluster, four upfitter switches, increased alternator size on diesel (180-amps), automatic headlamps, an upgraded HEMI engine, second-row headrests and rear heating, ventilation and air conditioning (HVAC) ducts.
Ram’s “new crew” of trucks are built on a road-tested, proven commercial-grade frame and suspension system with best-in-class frame steel strength (50,000-psi). Maintaining its common architecture for commercial applications, the one-piece C-channel rear-frame rail’s riveted crossmembers provide more durability than traditional welds or bolts. In addition, rivets allow for easy removal and/or replacement of components during upfits and modifications.
Maximum upfit-friendliness is achieved with industry-standard 34-inch frame-rail spacing and flat, clean frame rails on a proven one-piece C-channel rear-frame rail boasting 50,000-psi steel strength (best-in-class for 3500 model). All chassis components are below the frame surface allowing easy adaptability and versatility for virtually any upfit application.
Further improving upfitter-friendliness, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs feature four all-new upfitter switches integrated on the instrument panel. Each of these four upfitter switches are linked to an auxiliary Power Distribution Center (PDC) located under the hood, which includes one fused 20-amp battery feed and one fused relay-controlled 20-amp ignition.
The legendary, proven 6.7-liter Cummins High-Output Turbo Diesel is the benchmark for reliability and performance. The engine, optional on Ram 3500 models and standard on 4500 and 5500 models, offers best-in-class low end toque and generates 305 horsepower (227 kW) at 2,900 rpm and 610 lb.-ft. (827 N*m) of torque at 1,600 rpm. Inherently reliable with fewer moving parts than competitive V-8 diesel engines, the Cummins engine delivers best-in-class fuel economy (4500 and 5500 models) and ensures commercial capability, durability and low cost of ownership. With the Cummins 6.7-liter Turbo Diesel, an optional 3.42 axle ratio is available on the 2011 Ram 3500 Chassis Cab for improved fuel economy. Customers with serious trailer-tow needs will enjoy Ram 3500’s new optional 26,000 lb GCWR on 6.7-liter diesel manual trucks with a 4.10 axle ratio.
The 6.7-liter Cummins features a factory-installed segment-exclusive exhaust brake. The Cummins design works with the Variable-geometry Turbocharger (VGT) and offers multiple benefits including reduced brake wear and longer brake life, which may lengthen service intervals, and enhanced safety benefits including increased braking effectiveness and greater control of the vehicle.
The 6.7-liter engine is cleaner, with a reduction in particulates and nitrogen oxide (NOx) that comply with both 50-state heavy-duty emission standards and 2010 diesel emissions compliance thanks to an all-new diesel exhaust fluid injection system with urea injection Selective Catalyst Reduction (SCR) technology.
Cummins diesel-equipped chassis cabs are in full compliance with stringent new emissions-at-idle laws, with the distinction that Ram is the only brand to offer a 50-state emissions package and exterior label allowing drivers to idle without time restrictions in California and other Air Resource Board (ARB) states. This is a no-cost option.
The new 2011 Ram 3500 Chassis Cab comes standard with a new-generation 5.7-liter HEMI V-8 with Variable-valve Timing (VVT) that will appeal to customers who require a gas engine. Providing more power and torque with better fuel economy, the engine incorporates a 9-percent higher compression ratio (10.5:1), Variable-valve Timing and an active intake-manifold. These technologies, combined with engine and powertrain integration improvements, result in a 4 percent improvement in fuel economy, improved idle quality and overall refinement. HEMI-powered 2011 Ram 3500 Chassis Cabs are rated at 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. (542 N*m) of torque at 4,000 rpm.
Completing the package, Ram 3500, 4500 and 5500 Chassis Cabs offer a proven six-speed Aisin automatic transmission (complete with a 3-year/180,000-mile warranty) with Power Take-Off (PTO) capability or a six-speed manual transmission with PTO capability. The proven commercial-grade six-speed automatic is a completely electronically controlled transmission that features excellent shift quality (using advanced electro-hydraulic clutch-to-clutch control) and close gear ratios with static and mobile PTO capability. With outstanding shift performance and more control, the six-speed manual transmission achieves a high-ratio sixth gear for longer highway cruising. An available electronic-shift transfer case is offered also on SLT and Laramie models.
The Aisin six-speed automatic transmission includes two significant enhancements to the PTO function. The torque converter locks up in PTO mode for better fuel economy and speed control while using aerial lifts and air compressors. Customers also have the ability to program a precise engine RPM that is activated immediately when the PTO is engaged. This eliminates the need to toggle up to the desired engine RPM.
For the 2011 Ram 3500 Chassis Cab, larger front axle U-joints were developed, and front GAWR was increased on diesel trucks to 5,500 pounds from 5,200. This results in increased front weight-carrying capability, allowing the use of larger snowplows.
Engineered to deliver precise feel and response for better handling, the new 2011 Ram Chassis Cab’s steering and suspension system boast superb strength with a focus on improved load capacity, increased durability and refined handling. Two-wheel-drive and four-wheel-drive models feature a recirculating ball system that provides precise response and an on-center steering feel through lower internal friction.
Featuring solid front and rear axles and a five-link, coil-spring front suspension with solid axle, a front and rear link-type sway bar and heavy-duty tubular shock absorbers are standard. The rear suspension on two- and four-wheel-drive models is equipped with leaf springs and includes standard two-stage springs as part of the design for greater load-carrying capability and better ride with light loads.
Large external mirrors are new for 2011, giving drivers a more useable area while improving aerodynamics and minimizing wind noise. Larger, 7-in. x 11-in. mirrors for trailer towing are standard. Mirrors flip up and out into a vertical configuration for trailer-tow use.
Interior design elements include a balance of work truck functionality and, as desired, refined, upscale comfort. Interior comfort and convenience features include all-new heated and ventilated seats, heated steering wheel, memory functions, automatic temperature control, express-up/down windows and upper and lower glove boxes. Redesigned seats are significantly more comfortable with more surface area and improved lumbar and lateral support. Interiors feature soft-feel door bolsters and armrests and one-piece molded door panels. The center stack is designed for optimum placement of controls in the most intuitive and comfortable locations.
Storage is top-of-mind for those who use their truck as an office. A new-for-2011 available center console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet) and a lower bin that accommodates hanging files. In addition, the console offers several other storage compartments.
Other storage locations are built into the instrument panel, front and rear-door panels and seat backs. Upper and lower glove boxes provide a total of more than 800 cubic-inches of storage.
With a network of more than 400 dealers, Dodge BusinessLink features dedicated commercial account managers and sales teams, priority next-bay service and maintenance, extended hours, free loaner vehicles and inventories with a higher mix of work trucks and commercial vehicles. Dodge’s “On The Job” program offers discounts on upfits, cash incentives and other customer savings.
Source: Chrysler Group LLC
EcoBoost engine attracts younger buyers to Ford
EcoBoost(TM) engine technology is driving younger, more affluent customers to Ford showrooms. And many of these buyers are hot to trade in their competitive-make vehicles to get their hands on one equipped with the fuel-efficient direct-injection turbocharged EcoBoost engine.
“EcoBoost technology is helping bring in a new customer to Ford dealer showrooms,” said Amy Marentic, Ford group marketing manager. “This customer is younger, more affluent, and more often trades in competitive products.”
Living proof is the all-new Ford Taurus SHO, with EcoBoost as standard. The average SHO buyer is 54 years old – 10-plus years younger than the base-model Taurus customer – and second youngest in its segment. The median household income of the SHO buyer is $20,000 more than the base Taurus customer. And as for conquests, nearly 55 percent of buyers are trading in Toyota Avalons, Nissan Altimas and Chevy Monte Carlos, among other competitive products, to drive away in a Taurus SHO. That’s the second-highest conquest rate in the segment.
Moreover, added Marentic, Taurus SHO customers want more and are willing to spend more to get it. “We’re seeing transaction rate improvements as EcoBoost buyers tend to package more options in their purchase, and the vehicles are selling with less incentives,” she said.
Taurus SHO has the highest average transaction price in the segment, with customers paying $10,000 or more above base-model price to enjoy not only the fuel efficiency and performance of the EcoBoost engine, but other premium package amenities such as all-wheel drive, Ford SYNC®, 19-inch wheels and a reverse sensing system.
EcoBoost spread
Other vehicles that offer EcoBoost, such as the Ford Flex and Lincoln MKS, are exhibiting other demographic phenomena.
Lincoln MKS with EcoBoost – along with Taurus SHO – is helping attract more 35- to 55-year-old males, a demographic the company has been working hard to bring back to the Ford fold. “Our sedans with EcoBoost are improving traffic with this demographic that has eluded Ford in recent years,” confirmed Marentic. This group of shoppers, in fact, represents nearly 35 percent of Lincoln MKS with EcoBoost buyers, which is more than 5 percentage points higher than the MKS equipped with the 3.7-liter engine. For Taurus SHO, it’s above 40 percent, more than double the 35- to 55-year-old males that purchase a base-model Taurus.
Other customers making the jump to Ford vehicles are hitting the Flex with EcoBoost equally hard; three out of four buyers are trading in a competitive product, including the Toyota Highlander, GMC Acadia and Chevy Traverse.
“No one else offers the level of performance and versatility of Flex with EcoBoost,” said Kate Pearce, Flex marketing manager. “It’s a compelling buy in the crossover segment for customers who are looking for the power and performance of a traditional V-8 but do not want to sacrifice this for fuel economy.”
More with EcoBoost
EcoBoost technology incorporates direct injection and turbocharging, allowing for the downsizing of engines, to provide customers with up to a 20 percent improvement in fuel economy and 15 percent reduction in emissions versus larger-displacement engines. With the 3.5-liter EcoBoost V-6, customers can expect V-8 performance but V-6 fuel efficiency.
Sales of Ford’s 3.5-liter EcoBoost-equipped vehicles have already exceeded company projections, with October sales twice as high as September.
Ford will complement the 3.5-liter EcoBoost V-6 engine with the launch of new 1.6-liter and 2.0-liter four-cylinder variants next year, which will be offered on several global Ford products, including midsize and large vehicles.
Source: Ford Motor Company
Nissan LEAF Electric Car reservations to begin in the U.S. in Spring 2010
Nissan North America Targets 20,000 Reservations by Launch Near End of 2010; Will Expand Production to U.S. in 2012
In response to strong initial demand for the Nissan LEAF zero-emission electric car, Nissan North America, Inc. announced it will begin taking reservations for LEAF in spring 2010. Nearly 22,000 people in North America have contacted Nissan since the company unveiled the car in August.
“The groundswell of interest, especially from people in our initial launch markets, demonstrates to us the importance of a reservation system,” said Carlos Tavares, head of Nissan’s operations in North, Central and South America. “Our goal is to confirm at least 20,000 reservations for Nissan LEAF by the time we deliver the world’s first mass-market zero-emission car in late 2010.”
Nissan will invite people to “opt-in” and receive updates and information about LEAF through a reservation system that will tell them when the electric car is available – either for test drives or to take home. Participants will receive the latest news about the company’s zero-emission activities as well as information about Nissan LEAF and how to become “plug-in ready.”
“We’ll continue to reach out to this enthusiastic and rapidly growing group as we approach launch,” said Tavares.
About 70 percent of the people in North America who have contacted Nissan about LEAF reside in markets where the all-electric zero-emission car first will be brought to market.
Of those who have contacted Nissan, about half report that they want to obtain LEAF as soon as it’s available, and another 45 percent indicate interest in owning an electric vehicle within the next two to three years. Metro areas with the strongest consumer responses are San Diego, Calif.; Tucson, Ariz.; Seattle; Portland, Ore.; and Los Angeles – all of which are among the first markets where LEAF will be available globally.
More than 90 percent of the people who have contacted Nissan indicate that they drive less than 100 miles daily, which is the range of LEAF when fully charged. Meanwhile, 75 percent indicate that they are members of two-car households – prime candidates for an efficient commuter car like the all-electric, zero-emission LEAF.
People interested in zero-emission mobility will have the opportunity to see Nissan LEAF starting in November, on the heels of its appearance at the Tokyo Motor Show, when it will be on tour throughout the major launch markets in the United States. The tour will kick off in Los Angeles at a dedicated event.
Nissan is the only automaker committed to making all-electric vehicles available to the mass market on a global scale. Beginning in late 2012, Nissan will manufacture LEAF and its advanced lithium-ion battery pack for the U.S. market at the company’s plant in Smyrna, Tenn. Initially, LEAF will be manufactured in Japan.
Nissan LEAF will be available for private and fleet customers. People who wish to participate in the reservation program can visit www.nissanusa.com/leaf-electric-car. Details about the program and pricing are being finalized.
In the United States, Nissan – in conjunction with the Renault-Nissan Alliance – is exploring ways to promote zero-emission mobility and the development of an electric-vehicle infrastructure through partnerships in the State of Tennessee, the State of Oregon, Sonoma County and San Diego in California, Phoenix and Tucson, Ariz., Washington D.C., Seattle, and Raleigh, N.C. Additional partnerships will be announced in the near future.
Source: Nissan North America
Ford researchers look to Mother Nature for clues on how to create greener, lighter plastics
Auto researchers and engineers are examining the use of lighter-weight materials and components in their quest to develop more fuel-efficient vehicles.
Ford’s distinctive approach to alternative materials is not just about the need to be lighter, however, but also about the need to be greener. The company’s use of more bio-based, recycled and reclaimed materials in production vehicles today, for example, already is resonating with the growing number of customers consciously purchasing products that are healthier for people and the planet.
Ford researchers now are looking even harder at plastics, rubber, foam, film and fabric to develop more alternative bio-based materials that are functional, durable and cost-effective, and that decrease our dependence on foreign oil.
Ford researchers are taking a hard look at traditional, petrol-based plastics, turning to Mother Nature to help create composites that are durable, lightweight and better for the environment.
While petroleum and glass fibers are typical ingredients associated with today’s automotive plastics, Ford’s research team is developing all-new composite recipes that include more natural ingredients such as soy flour, hemp, cellulose, and the sugars in corn, sugarbeets and sugarcane.
Nature made
Plastics currently make up approximately 10 percent of a vehicle, ranging from sight-unseen parts such as impact shields and engine covers to components drivers see and interact with everyday, including doors and instrument panels. Some of these plastics have fillers such as heavy glass fibers for added strength. Ford is examining the possibility of replacing those glass fibers with natural fiber reinforcements made from cellulose, soy protein, hemp fiber, flax fiber and other bio-based materials.
So far, lab test results have been promising, with the natural fiber-reinforced plastics showing up to a 30 percent weight reduction depending on the part.
Taking the idea of a greener automotive composite a step further, Ford is also working with a biodegradable plastic called polylactic acid (PLA). Derived completely from the sugars in corn, sugarbeets, sugarcane, switch grass and other plants, a plastic part made from PLA can biodegrade after its life cycle in 90 to 120 days versus up to 1,000 years in a landfill for a traditional, petroleum-based plastic.
Potential automotive applications for PLA are wide ranging, from textile applications for vehicle carpeting, floor mats and upholstery to interior trim pieces that are injection molded. More immediate possibilities include using PLA for nondurable auto applications such as protective wrappings used during vehicle manufacturing and transit.
Composite challenges
The presence of more bio-based materials in automotive plastics does pose mechanical performance, durability and process challenges that Debbie Mielewski, technical leader of Plastics Research at Ford, and her four-person biomaterials group are hot to solve.
To speed up development, the Ford team is working with several organizations and universities, including the Ontario BioCar Initiative – a multi-university effort between the University of Guelph, University of Toronto, University of Waterloo and University of Windsor.
The BioCar Initiative is an Ontario government-funded project designed to advance the use of more plant-based materials in the auto and agricultural industries. Ford holds a spot on BioCar’s advisory board and directs some of the project’s automotive research with biomaterials.
Issues on the working block include:
– Moisture absorption: Natural fiber-reinforced plastics are more likely to absorb moisture over time, causing functional and durability concerns.
– Odor: Injection molding at high temperatures with a natural fiber-reinforced plastic emits an undesirable odor.
– Decomposition: PLA is designed to decompose quickly, but researchers want to make sure it will last the lifetime of a vehicle before that decomposition process starts.
Experimentation with nano filler materials in plastic composites is still on Ford’s research screen, too. Nano fillers have the potential to reduce weight while increasing strength. Early testing shows, in fact, that a plastic reinforced with 5 percent nano filler instead of the typical 30 percent glass filler has strength and lightweight properties that are better than glass. The big roadblock all nano researchers are facing today, however, is how to uniformly exfoliate or disperse the nano material within the composite so that weak spots do not occur.
Here today
Although increased usage of bio-based materials in plastics is still in the advanced research phase, Ford has already made great inroads with other bio-based, reclaimed and recycled materials that are in Ford, Lincoln and Mercury vehicles today. They include:
– Soy-based polyurethane foams on the seat cushions and seatbacks, now in production on the Ford Mustang, Expedition, F-150, Focus, Escape,
Escape Hybrid, Mercury Mariner and Lincoln Navigator and Lincoln MKS. More than 1.5 million Ford, Lincoln and Mercury vehicles on the road
today have soy-foam seats, which equates to a reduction in petroleum oil usage of approximately 1.5 million pounds. This year, Ford has expanded its soy-foam portfolio to include the industry’s first application of a soy-foam headliner on the 2010 Ford Escape and Mercury Mariner for a 25 percent weight savings over a traditional glass-mat headliner.
– Underbody systems, such as aerodynamic shields, splash shields and radiator air deflector shields, made from post-consumer recycled resins such as detergent bottles, tires and battery casings, diverting between 25 and 30 million pounds of plastic from landfills.
– 100 percent postindustrial recycled yarns in seat fabrics on vehicles such as the Ford Escape. The 2010 Ford Fusion and Mercury Milan Hybrids feature 85 percent postindustrial yarns and 15 percent solution-dyed yarns. The 100 percent usage represents a 64 percent reduction in energy consumption and a 60 percent reduction in CO2 emissions.
In addition, Ford also has led the way for other industries to capitalize on its greener material technologies, licensing its soy-based foam to companies such as Deere & Company for agricultural applications. Ford researchers also continue to welcome biomaterial discussions with other non-auto-related manufacturers of items ranging from child car seats to furniture.
The team
Ford’s Biomaterials and Plastics Research group has nearly 50 years of combined experience at Ford Motor Company in paints, plastics and other materials development.
Led by 23-year veteran Mielewski, the team includes Dr. Cynthia Flanigan, Dr. Ellen Lee, and research engineers Angela Harris and Laura Beyer. All hold varying combinations of bachelor’s, master’s and Ph.D.s in the areas of environmental engineering, chemical engineering and materials science. All also hold the important title of mom, with 10 children between them.
Mielewski organized Ford’s biomaterials program in 2001, leading her team in the development of Ford’s soy-based foam seating, which was first introduced on the Ford Model U concept vehicle in 2003 at the North American International Auto Show in Detroit. In 2007, this soy-based foam first hit the production line in the seats of the 2008 Ford Mustang, and has since won multiple awards and industry recognition.
Source: Ford Motor Company
Americans buying smaller engines; see turbocharging as fuel efficient solution
‘Cash for Clunkers’ Reveals Preference for Smaller Gas Engines; New Study Shows Awareness of Turbo Benefits Creates Dramatic Shift in Americans’ Buying Behavior
As American consumers shift their buying behavior towards more fuel efficient vehicles, turbocharging — already in use by roughly half of new vehicles in Europe — has emerged as the engine technology U.S. consumers “didn’t know they wanted.”
In a study of U.S. consumers released today by Honeywell, more than half of those who plan to purchase a vehicle in the next two years believe fuel efficiency is more important than it was during their last vehicle purchase. The study also found that more than 80% of American consumers were more likely to consider purchasing a turbocharged vehicle after learning that the readily available turbocharger helps to increase the fuel efficiency of a gas engine by up to 20% without sacrificing performance or reliability.
While Americans’ prioritization of fuel efficiency is new, their actual purchase preferences are not. According to the Department of Transportation, nine out of the ten most popular vehicles purchased in the recent ‘Cash for Clunkers’ program were equipped with smaller and more fuel-efficient versions of conventional technology engines.
“The success of the ‘Cash for Clunkers’ program shows that a consumer appetite exists for fuel efficient options on traditional engine platforms that don’t sacrifice the power, reliability and price that Americans demand,” said David Paja, Vice President, Marketing for Honeywell Turbo Technologies. “For that reason, almost every major automaker has announced plans to broadly introduce turbocharged engines to the U.S. market in the coming years. We anticipate demand for gas and diesel turbocharged engines in the U.S. market may increase from 5% today to 25% by 2014 and could top 85% by 2020.”
The Honeywell study showed that while 90% of Americans had heard of turbochargers, just over half were familiar with the technology and only 36% of those people said they would consider purchasing a turbocharged vehicle. But that number jumped to over 80% when information was shared about the benefits of turbocharging. Specifically:
– Fuel efficiency, reliability and overall cost (compared to hybrid engines) were the top reasons U.S. consumers would consider buying a turbocharged vehicle.
– While 96% of Americans are familiar with hybrid technology, 84% of those same consumers said they would consider buying a turbo vehicle based on cost savings versus hybrids.
– Nine in ten U.S. consumers said they are more likely to consider buying a turbocharged vehicle after learning it increases fuel efficiency of a gas engine by up to 20% without sacrificing performance.
– 84% of Americans said they were more likely to consider a turbocharged engine when told the engines have a proven reliability track record and are now tested to last 150,000 miles or ten years.
Survey Methodology:
The survey was conducted during a one week period in August 2009. Approximately 1,000 random telephone interviews took place across the United States. Demographic weights were applied to ensure the sample accurately reflected the total population of the of U.S. adults. The survey is available by request for review.
Source: Honeywell Transportation Systems
Goodyear celebrates 111 years of innovation
In celebration of The Goodyear Tire & Rubber Company’s 111th anniversary, the company is recognizing its most significant moments in history with a compilation of “Goodyear’s top 111 innovations, inspirations and historic firsts.”
The list reflects Goodyear’s pioneering spirit of innovation throughout the years, which has been felt across the earth, the skies and even the moon.
“Innovation is what has made Goodyear what it is today,” said Jean-Claude Kihn, Goodyear’s senior vice president and chief technical officer. “Not only is innovation an important part of our past, but it’s even more so our goal for the future.”
More than a century of innovation has secured Goodyear’s place in history. Some of the company’s most memorable contributions include:
1901: Goodyear adopts the wingfoot trademark, saying it will help Goodyear circle the Earth.
1908: Goodyear develops the All-Weather tread design. The diamond-shaped studded pattern would be used for more than 40 years with only minor modifications and become a well-known symbol of Goodyear tire quality.
1918: The Wingfoot Express makes the first cross-country trucking journey from Boston to San Francisco, demonstrating the toughness and reliability of Goodyear tires. It was also the first truck to feature a sleeper cab.
1920: Goodyear Hall (a center containing an auditorium, classrooms, recreational facilities and the state’s largest gymnasium at the time) is constructed in Akron, Ohio. A dream of future CEO P.W. Litchfield, the center made Goodyear a pioneer of employee wellness and education.
1925: Goodyear’s first commercial blimp, the Pilgrim, debuts. The airship is 50,000 cubic feet and is the first non-rigid craft to use helium.
1947: Goodyear establishes one of the earliest industrial programs to encourage protection of the environment, the Goodyear Conservation Awards recognizing resource management. In 1973, Keep America Beautiful Inc. would select Goodyear’s environmental improvement program as the nation’s best.
1963: The Orange Bowl becomes the first live sporting event to be nationally broadcast to television from a Goodyear blimp.
1970: Goodyear tires land on the moon as part of the Apollo 14 mission.
1977: Goodyear introduces the Tiempo, the first tire designed for year-round use in all climates. The Tiempo would become the most successful tire in company history, selling 3.5 million in the first year.
1991: Goodyear launches the Aquatred, which would become the most award-winning tire in industry history. With its unique, deep-groove aquachannel, the tire set new standards for wet traction and changed the way drivers think about new tires.
2009: Goodyear Assurance Fuel Max tires help save consumers gas money by reducing rolling resistance compared to the Goodyear Assurance.
For the entire list of Goodyear’s 111 innovations, including historic photos and videos, visit http://tr.im/GoodyearInnovation.
Nissan becomes first automaker to commercially deploy methanol fuel cells for material handling equipment
Methanol fuel cells reduce plant’s CO2 emissions
Nissan North America has become the first vehicle manufacturer to commercially deploy methanol fuel cells to power its material handling equipment (tugs) at its Smyrna, Tenn., assembly plant. The methanol fuel cells from Oorja Protonics, OorjaPac(TM), provide a more energy efficient and cost effective battery-charging process for the 60 tugs that are used to transport thousands of vehicle parts throughout the 5.4 million-square-foot facility.
“Nissan is constantly looking at the impact our business activities have on the environment, and at the same time, how we can become more efficient,” said Mark Sorgi, manager, Material Handling. “The fuel cells, that are fueled by methanol, are helping us in both areas by reducing our CO2 emissions and better utilizing our resources.”
By using OorjaPac, Nissan is able to get rid of more than 70 electric battery chargers that were consuming almost 540,000 kilowatt-hours of electricity annually. This will reduce Nissan’s electric bill and eliminate more than 300 tons of CO2 emissions that were being released into the atmosphere.
Methanol is an alternative liquid transportation fuel that is derived from various sources including wood, grass, landfills, natural gas and coal. Nissan is retrofitting the 60 tugs with methanol fuel cells that are easily, quickly and safely filled with methanol by the technicians who drive them. The fuel cell provides a constant charge that puts less strain on the tugs electrical system, increasing the life of the battery and other electrical parts.
“The methanol fuel cells have made us more productive by saving us almost 35 hours a day that were spent by employees changing out batteries,” said Sorgi. “There’s no changing out of low or dead batteries, which involves a battery technician and 15 to 20 minutes. Now the tug driver can refill the fuel cell in less than one minute and they’re on their way.”
Since no batteries are exchanged and the drivers refuel the tugs themselves, some battery technicians have been moved to other value-added positions in the plant, better utilizing Nissan personnel. Also, the time saved by not having to change batteries has created a more efficient material-handling operation, allowing Nissan to reassign four material handlers.
The methanol fuel cells proved to be a worthwhile investment for Nissan after an 18-month trial period in the Smyrna plant. Nissan is procuring the methanol fuel cells from Oorja Protonics, a manufacturer of ultra-powerful methanol fuel cells from Fremont, Calif. Fuel cells generate electricity by converting the chemical energy stored in a fuel into electrical and thermal energy. The byproducts of the electrochemical reaction are pure water and heat.
“We are excited to take our relationship with Nissan to the next level, and proud to play such a pivotal role in Nissan’s environmental initiatives,” said Sanjiv Malhotra, Founder and CEO of Oorja Protonics. “Our OorjaPac system gives Nissan the opportunity to increase productivity and realize a strong return on investment.”
Nissan’s Smyrna plant has seen its energy efficiency improve by as much as 32 percent since it began aggressively pursing environmental initiatives in 2005. These energy-saving practices are currently saving the company more than $3.5 million per year. As an ENERGY STAR partner, Nissan is committed to improving the energy efficiency of its business and protecting the environment for future generations.
Source: Nissan North America
Toyota announces pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4, and Tacoma
Toyota Motor Sales U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).
The 2010 FJ Cruiser, the most capable off-road SUV in the Toyota line-up, will feature several upgrades, including dual VVT-i and roller rocker arms on the 4.0-liter V6, which add 19 horsepower and a one mpg increase. Minor suspension changes reduce the turning radius by more than a foot, and a new Army Green exterior color is offered. The base MSRP for FJ Cruiser will range from $23,680 for the 2WD automatic to $25,270 for the 4WD automatic, an increase of $360, or 1.4-1.5 percent.
The RAV4, the first ever car-based SUV originally introduced in 1996, receives minor styling enhancements for 2010, including chrome-accented interior appointments on the limited model. The MSRP remains unchanged for 2010 RAV4. RAV4 models will carry a base MSRP that ranges from $21,500 for the base model 2WD four-cylinder to $27,810 for the 4WD Limited V6.
The 2010 Highlander gas model, which will be assembled at Toyota Motor Manufacturing, Indiana (TMMI) beginning in October, will have an available backup monitor on the multi-informational display for the Base grade V6, and a power tilt/slide moonroof for the Base grade four-cylinder. Highlander Hybrid carries over unchanged for 2010. The MSRP for the 2010 Highlander gas and hybrid models remains unchanged except for the Highlander Sport, which adds a stainless-steel exhaust tip and will increase $50. The base MSRP for the 2010 Highlander ranges from $25,705 for the base four-cylinder 2WD to $41,020 for the Limited 4WD hybrid model.
Avalon, Toyota’s flagship passenger car since 1995, continues to set the standard for performance, luxury, and value in its class. For 2010, Avalon adds rear-passenger auto up/down windows and one new exterior color, Sandy Beach Metallic. The base MSRP for the 2010 Avalon ranges from $27,945 for the XL to $35,285 for the Limited, an increase of $100, or 0.3-0.4 percent.
Tacoma, the best-selling compact pickup truck in the U.S., will carry over unchanged except for an enhancement to the front cup-holder functionality, and it will not receive a price increase for the 2010 model year. Tacoma’s base MSRP ranges from $15,170 for the Regular Cab with a five-speed manual transmission to $27,075 for the V6 4×4 Double Cab Long Bed with a five-speed automatic transmission.
Yaris will receive standard Vehicle Stability Control (VSC) and Traction Control (TRAC) in 2010, equipping all Yaris models with Toyota’s Star Safety System(TM) that also includes Anti-lock Braking System (ABS), Electric Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. With all of these enhancements, Yaris base MSRP will increase only $150 and will range from $12,355 for the three-door model with manual transmission, to $13,915 for the four-door sedan with an automatic transmission, an increase of 1.1-1.2 percent.
Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750 for passenger cars and $800 for light trucks. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Source: Toyota Motor Sales, USA, Inc.
Clunker Bill stimulates economy before the Government cuts the first check
Automotive Stimulus Program Pumps Millions of Dollars into the Economy Through Spending By Manufacturers and Dealers Preparing To Cash in On the $1 Billion Opportunity
The governments Cash for Clunkers program (C.A.R.S.) began stimulating the economy a month before the first rebate check was cut to a consumer for a new vehicle. “Manufacturers and dealers have spent millions to reach consumers who qualify for the $4500 government funded rebates,” said Sharon O’Connell from www.CashForClunkersInformation.org.
Big budgets have been activated to implement campaigns targeting clunker consumers who are eligible for the program and the early results suggest the returns will be worth the investment. “We predict that the annualized selling rate for July will exceed 10 million vehicles for the first time this year due to the government program bringing dormant consumers back into the market,” adds O’Connell. “We think August could do even better with a million or more sales due to increased demand from the CARS program.”
“The stimulus helps local markets more than national car companies because car dealers stimulate the local economy through their big advertising expenditures, job creation and enormous state tax revenue,” said O’Connell. “A small dealership who sells 100 vehicles a month spends an average of $500 per car in advertising, which is a total of $50,000 that is spent in local advertising.”
Courtesy Chevrolet, one of GM’s largest dealerships in the country, “bought new inventory, hired additional salespeople and increased our ad budget by 88%,” said Scott Gruwell. “We spent $200,000 on a targeted direct mail and web campaign to every customer in our market and we launched a regional information portal called www.CashForClunkersDC.com,” said Vince Sheehy, owner of www.Sheehy.com in Washington, DC, Virginia, Maryland and Baltimore. “So far we have sold over 100 vehicles while most dealers in our area are just getting started.”
Since over 80% of consumers initiate their vehicle searches online, Automotive Manufacturers and retailers have spent a lot of money online. Ford Motor Company is promoting its program on their home page where consumers can link to a website that promotes Ford models that qualify. The New York Honda Dealers Association initiated an integrated campaign weeks before the final ruling to send a targeted mailer to every qualified clunker owner on the Clunker List in New York while most other brands were focused solely on expensive television advertising. The Association also created a regional website, www.NYCarsProgram.com, to educate New Yorkers about the program.
“Honda is the most popular brand in the New York market and nearly all Hondas qualify for the Cash for Clunkers program, so we launched an interactive website to educate the public,” said Rob Sabbagh Jr., representing www.NYLIhonda.com. www.NYCarsProgram.com provides program information, a clunker calculator and a multi-media consumer tutorial that highlights the fact that nearly every new Honda qualifies. “You don’t really need a complicated chart to find a qualifying vehicle at a Honda dealer,” said John Mendel, executive vice president of American Honda Motor Co., Inc.
Early Spenders are the Early Winners
Most of the economic activity generated up to this point has come from early spenders who also appear to be early winners in the race to reach clunker consumers. The winning retailers have been marketing to consumers for weeks while others are just getting started. Hyundai and a small group of dealer groups got a head start when they announced they would help consumers participate in the program starting on July 1st, while others were turning them away until the final rule was published on the 24th. The NHTSA and the National Automobile Dealers Assn. warned dealers against doing transactions before the final rules were announced on July 24th. Despite these warnings, Hyundai and a few dealers took the risk to help consumers get rebates when the law said they could. “Hyundai has attributed 10 percent of July’s sales to the program and some dealers have generated hundreds of incremental sales,” said O’Connell. “We quickly created a program that helped consumers take advantage of the program and it has helped our sales a lot,” said Rick Case, who has 6 Hyundai stores as a part of one of the most successful automotive groups in the country. “So far all our sales are conquest sales. More than 70% of the clunkers were Ford or Chevy trade ins, 71% of the clunkers were SUVs, 93% had over 100k miles and 71% qualified for the $4500 because SUV’s only need a 5 mpg improvement to get the full $4500 rebate. The average clunker trade in gets 17 mpg and the average new vehicle gets 25 mpg, which is an average of an 8 mpg improvement,” explained Case.
“We had over 100 orders by the time the final rule was announced and our customers appreciated the fact that we could help them when they were turned away by other dealers that weren’t ready,” said Vince Sheehy from www.Sheehy.com. It turns out their strategy was not very risky because the Consumer Assistance to Recycle and Save Act clearly states that consumers are eligible for rebates starting July 1st. “Edith and I, (Edith Singer, CEO of Paragon Automotive), did our homework and we realized the law could not change so we decided to help consumers on July 1st and it gave us a 24 day head start,” said Brian Benstock from www.ParagonCars.com. “One of our Honda stores had thousands of leads before the bill was signed into law and they have delivered over 40 vehicles before the final rules were announced on the 24th. All of the clunkers have been conquest sales so it is all incremental business. It is a jump ball for the clunker customers in our market and we are glad we jumped early.” Some of the dealers who experienced a lot of success are scrambling to source more inventory to ensure they can satisfy the new increased demand. “We just bought over 100 accords and civics to make sure we have enough vehicles before our next shipment,” added Benstock.
Cash For Clunkers
While making its way through congress there were many bills with many names so the public and the press commonly referred to all versions of the bill as the “Cash for Clunkers” program. For this reason many consumer information sites, including ours, have utilized this universally understood term to refer to the many automotive scrappage programs that exist in the world, some funded by the government (C.A.R.S) and others financed by automotive retailers. To learn more visit www.CashForClunkersInformation.org or one of the websites below.
Related Websites:
www.CashForClunkersInformation.org
www.DineroPorSuCarcacha.com
www.Kbb.com
www.Edmunds.com
www.Ford.com
www.NYCarsProgram.com
www.Cars.gov
www.CashForClunkersDC.com
www.ClunkersAZ.com
www.Clunkerz.com
www.CashForClunkersOhio.com
www.CashForClunkersNewYork.com
www.ClunkersUS.com
www.CashForClunkersFL.com
www.CashForClunkersFLA.com
www.CashForClunkersCarolina.com
www.CashForClunkersPA.com
www.CashForClunkersMaryland.com
www.CashForClunkersVA.com
www.CashForClunkersCarolinas.com