Lexus and Scholastic announce Lexus Eco Challenge #2 winners
All Winning Teams Invited to Participate in the Final Challenge for $270,000 in Grants and Scholarships
Creating rain gardens, building a biodiesel processor, and promoting the use of solar chimneys were some of the actions taken by the winning teams in the second round of the Lexus Eco Challenge, an educational program and contest that empowers young people to make a positive difference for the environment. The 15 winning middle and high schools teams in Challenge #2 were awarded $10,000 each and are now qualified to participate in the Final Challenge for a chance at one of two $30,000 grand prizes and 14 $15,000 first-place awards. In all, Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program. All award money is shared among the students, teacher advisor and school.
“Since launching the Lexus Eco Challenge three years ago, we’ve enjoyed watching as thousands of students have stepped up to protect our environment, and this latest round of entries did not disappoint us,” said Mark Templin, Lexus group vice president and general manager. “We’ve been impressed, humbled, and most of all, inspired by the dedication of the teams and their teacher advisors.”
For each of the challenges, teams are required to define an environmental issue that is important to them, develop an action plan to address the issue, implement the plan, and report on the results. The Challenge #2 winning teams that best addressed environmental challenges associated with air and climate were (winners listed in alphabetical order by state along with city, team name. school name, and each project’s subject).
High School Winners:
– Florida (Newberry) – “P.A.N.T.H.E.R. – Providing a New Way to Help Environmental Restoration” – Newberry High School – “Green” Christmas initiative
– Georgia (Atlanta) – “Westminster Greencats” – The Westminster Schools – Reducing greenhouse gases and investing in renewable energy sources
– Hawaii (Honolulu) – “LEXgo” – W.R. Farrington High School – Preservation and recycling
– Illinois (Chicago) – “McAuley EcoMacs: Operation Haiti” – Mother McAuley High School – Built a biodiesel processor and solar-thermal heating system
– Missouri (St. Louis) – “Team Neon” – Parkway North High School -Addressed destruction of natural prairies
– New Jersey (Manalapan) – “Project Blue Sky” – Manalapan High School – Educated about renewable energy sources
– Pennsylvania (Souderton) – “SAVE – Students Against Violating the Earth” – Souderton Area High School – Encouraged use of solar chimneys
– Utah (Orem) – “R.A.W.R. – Rocky-Mountain Area Wildlife Research” – Timpanogos High School – Environmental research and education about effects of climate change
Middle School Winners:
– Florida (Boca Raton) – “Tap In Too” – Logger’s Run Middle School – Recycling plastic water bottles and switching to reusable water bottles
– Kentucky (Lexington) – “E.F.B.S. – Eco-Friendly Bag Savers” – SCAPA Bluegrass – Impact of plastic and paper bags on the environment
– New York (East Greenbush) – “Goff Gone Green” – Howard L. Goff Middle School – Conservation of fossil fuels
– New York (Rosedale) – “The Eco Team” – PS 270 – Air pollution reduction
– South Carolina (Hanahan) – “HMS Hawks” – Hanahan Middle School – Conserving fossil fuels by reducing energy use.
– Utah (Holladay) – “Unplug the Thug” – Olympus Junior High – Energy conservation by unplugging cell phone chargers
– Wisconsin (Milwaukee) – “Bayside Pollution Revolution” – Bayside Middle School – Energy conservation by reducing use of electricity
This year’s Lexus Eco Challenge launched on Sept. 28, 2009, and concludes with the announcement of the first place and grand-prize-winning teams during Earth Month in April 2010. All winners from Challenges #1 and #2 have been invited to participate in the Final Challenge with an entry deadline of March 16, 2010.
In addition to the ongoing contest, the Lexus Eco Challenge also includes educational materials developed by Scholastic to encourage teachers to integrate creative lesson plans into their classrooms to help teach students about the environment. For each challenge, the Web site (www.scholastic.com/lexus) has lesson plans and teacher instructions including questions to help guide a discussion about the current challenge, facts about the topic, and guidelines for a specific classroom project.
The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $3 million in donations each year for organizations that help build, shape and improve children’s lives.
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Toyota announces comprehensive plan to fix accelerator pedals on recalled vehicles and ensure customer safety
Rigorously Tested Reinforced Pedals Will Eliminate the Excess Friction that Caused Sticking Toyota Will Make Concerted Effort to Repair Recalled Vehicles as Quickly and Conveniently as Possible
Toyota Motor Sales (TMS) U.S.A., Inc., announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.
Parts to reinforce the pedals are already being shipped for use by dealers, and dealer training is under way. Many Toyota dealers will work extended hours to complete the recall campaign as quickly and conveniently as possible, some even staying open 24 hours a day. The company has also taken the unprecedented action of stopping production of affected vehicles for the week of February 1.
“Nothing is more important to us than the safety and reliability of the vehicles our customers drive,” said Jim Lentz, president and Chief Operating Officer, TMS. “We deeply regret the concern that our recalls have caused for our customers and we are doing everything we can – as fast as we can – to make things right. Stopping production is never an easy decision, but we are 100% confident it was the right decision. We know what’s causing the sticking accelerator pedals, and we know what we have to do to fix it. We also know it is most important to fix this problem in the cars on the road.”
Lentz added: “We are focused on making this recall as simple and trouble-free as possible, and will work day and night with our dealers to fix recalled vehicles quickly. We want to demonstrate that our commitment to safety is as high as ever and that our commitment to our customers is unwavering.”
On January 21, Toyota announced its intention to recall approximately 2.3 million select Toyota Division vehicles equipped with a specific pedal assembly and suspended sales of the eight models involved in the recall on January 26.
Toyota vehicles affected by the recall include:
– Certain 2009-2010 RAV4
– Certain 2009-2010 Corolla
– 2009-2010 Matrix
– 2005-2010 Avalon
– Certain 2007-2010 Camry
– Certain 2010 Highlander
– 2007-2010 Tundra
– 2008-2010 Sequoia
No Lexus Division or Scion vehicles are affected by these actions. Also not affected are Toyota Prius, Tacoma, Sienna, Venza, Solara, Yaris, 4Runner, FJ Cruiser, Land Cruiser, Highlander hybrids and certain Camry models, including Camry hybrids, all of which remain for sale.
Further, Camry, RAV4, Corolla and Highlander vehicles with Vehicle Identification Numbers (VIN) that begin with “J” are not affected by the accelerator pedal recall.
In the event that a driver experiences an accelerator pedal that sticks in a partial open throttle position or returns slowly to idle position, the vehicle can be controlled with firm and steady application of the brakes. The brakes should not be pumped repeatedly because it could deplete vacuum assist, requiring stronger brake pedal pressure. The vehicle should be driven to the nearest safe location, the engine shut off and a Toyota dealer contacted for assistance.
Detailed information and answers to questions about issues related to this recall are available to customers at www.toyota.com/recall and at the Toyota Customer Experience Center at 1-800-331-4331.
How Toyota Will Fix Recalled Vehicles
Toyota has pinpointed the issue that could, on rare occasions, cause accelerator pedals in recalled vehicles to stick in a partially open position. The issue involves a friction device in the pedal designed to provide the proper “feel” by adding resistance and making the pedal steady and stable. The device includes a shoe that rubs against an adjoining surface during normal pedal operation. Due to the materials used, wear and environmental conditions, these surfaces may, over time, begin to stick and release instead of operating smoothly. In some cases, friction could increase to a point that the pedal is slow to return to the idle position or, in rare cases, the pedal sticks, leaving the throttle partially open.
Toyota’s solution for current owners is both effective and simple. A precision-cut steel reinforcement bar will be installed into the assembly that will reduce the surface tension between the friction shoe and the adjoining surface. With this reinforcement in place, the excess friction that can cause the pedal to stick is eliminated. The company has confirmed the effectiveness of the newly reinforced pedals through rigorous testing on pedal assemblies that had previously shown a tendency to stick.
Separately from the recall for sticking accelerator pedals, Toyota is in the process of recalling vehicles to address rare instances in which floor mats have trapped the accelerator pedal in certain Toyota and Lexus models (announced November 25, 2009), and is already notifying customers about how it will fix this issue. In the case of vehicles covered by both recalls, it is Toyota’s intention to remedy both at the same time.
Source: Toyota Motor Sales, USA, Inc.
Toyota temporarily suspends sales of selected vehicles
Toyota Motor Sales (TMS), U.S.A., Inc.,announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.
“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”
Toyota announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. Toyota has investigated isolated reports of sticking accelerator pedal mechanisms in certain vehicles without the presence of floor mats. There is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position.
Toyota’s accelerator pedal recall and suspension of sales is confined to the following Toyota Division vehicles:
2009-2010 RAV4,
2009-2010 Corolla,
2009-2010 Matrix,
2005-2010 Avalon,
Certain 2007-2010 Camry,
2010 Highlander,
2007-2010 Tundra,
2008-2010 Sequoia
No Lexus Division or Scion vehicles are affected by these actions. Also not affected are Toyota Prius, Tacoma, Sienna, Venza, Solara, Yaris, 4Runner, FJ Cruiser, Land Cruiser and select Camry models, including all Camry hybrids, which will remain for sale.
Due to the sales suspension, Toyota is expected to stop producing vehicles on the following production lines for the week of February 1 to assess and coordinate activities. The North America vehicle production facilities affected are:
– Toyota Motor Manufacturing, Canada (Corolla, Matrix, and RAV4)
– Toyota Motor Manufacturing, Indiana (Sequoia and Highlander)
– Toyota Motor Manufacturing, Kentucky – Line 1 (Camry and Avalon)
– Subaru of Indiana Automotive, Inc. (Camry)
– Toyota Motor Manufacturing, Texas (Tundra)
No other North American Toyota vehicle production facilities are affected by the decision to stop production.
The sticking accelerator pedal recall is separate from the on-going recall of Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.
Source: Toyota Motor Sales
Chevrolet: Big steps for its small-car lineup
Chevrolet’s growing small-car lineup came together today at the North American International Auto Show with the introduction of the Aveo RS show car – a European-inspired hot hatch aimed at young enthusiasts.
The all-new Chevrolet Cruze and the Aveo RS show car – hinting at the next-generation Aveo production car – along with the all-new Spark five door mini car, showcase the foundation of Chevrolet’s growing small-car portfolio. Cruze will be available in the U.S. later this year, the all-new Aveo production car comes to the U.S. next year, and U.S. sales of the Spark begin in early 2012.
Chevrolet also announced that Michigan joins California as a key initial Volt launch market. Chevrolet is partnering with Detroit-based utility DTE Energy and other key Michigan stakeholders as part of a larger, real-world development and demonstration program to introduce customers to electric vehicles and establish vehicle charging programs. Last week, Chevrolet and OnStar demonstrated technology beyond the battery with the industry’s first working smartphone application that will give Volt owners 24/7 connection and control of vehicle function and OnStar features remotely.
“Our new small cars and the Volt electric vehicle with extended-range capabilities represent cornerstones in Chevrolet’s gas-friendly to gas-free approach,” said Jim Campbell, Chevrolet general manager. “We expect the trio of Spark, Aveo and Cruze to be fuel economy leaders, while the Volt can operate gas-free before switching to extended-range capability when the battery runs low.”
Here’s a look at Chevrolet’s small and compact car presence at NAIAS:
Chevrolet Aveo RS show car: The Aveo RS show car provides a glimpse of what designers have in mind for the future production car. One look at the show car’s electric Boracay Blue finish, motorcycle-inspired exposed headlamps and taillamps, low roofline, fender flares, large wheels and tires, and dual-cockpit interior hints at the next-generation Aveo.
“The current Aveo is a major player in Chevrolet’s global small-car portfolio,” said Campbell. “Our intent with the Aveo RS show car is to demonstrate Chevrolet’s vision and design potential for a small car we think customers will love.”
Focusing on Aveo’s target audience of young buyers, Chevrolet gave the show car a sporty appearance inside and out. An aggressive front fascia; clean, uninterrupted body side lines; an integrated rear roof spoiler; wide stance; and large, 19-inch, five-spoke wheels with a gun metal metallic Chevrolet logo and Boracay Blue brake calipers suggest upscale style and dynamic handling.
The Boracay Blue continues inside, with accent stitching in the instrument panel dual cockpit, front and rear door panels, gear shift boot, parking brake and seat bolster.
The Aveo RS show car features the same small-displacement 1.4L Ecotec turbocharged engine that will be available in the 2011 Chevrolet Cruze. Delivering 138 horsepower (103 kW), it performs like two powerplants in one, with the fuel economy of a small engine and the performance of a larger one. In the Aveo RS show car, the 1.4L turbo is mated to a six-speed manual transmission.
Chevrolet has previously announced the new Aveo will be built at Orion Assembly in Orion Township, Mich., in 2011, a move that will restore 1,200 jobs to Southeast Michigan. Retooling Orion Assembly for Aveo production is anticipated to begin in late 2010.
Chevrolet Cruze: The 2011 Chevrolet Cruze compact sedan is already on sale in Asia and Europe with strong market acceptance. Refined for America, the 2011 Cruze changes the rules by bringing a midsize car presence to the compact sedan segment. It will deliver many segment-leading features, more interior room and cargo capacity than the competition and upscale amenities such as Bluetooth, USB and navigation. It offers midsize roominess, safety and amenities with the fuel economy and expected price of a compact car. The U.S. production version of the Cruze was unveiled last month.
The Cruze affirms Chevrolet’s commitment to lead in small-displacement, turbocharged four-cylinder engines that are highly fuel efficient. Cruze is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to 40 mpg on the highway with a high-efficiency model. The all-new Cruze will be built in Lordstown, Ohio beginning in the third quarter.
Chevrolet Spark: The five-door Chevrolet Spark, the smallest member of Chevrolet’s family of cars, brings style, roominess and versatility to a segment of extremely fuel-efficient small cars. Spark will provide great fuel economy, and its trim size makes it very agile in all kinds of driving conditions while still feeling substantial on the open road. The U.S. production version of the Spark will go on sale in early 2012.
“This small vehicle makes a big statement,” said Margaret Brooks, Chevrolet marketing director for small cars. “With its fresh, youthful approach, we believe Spark will appeal to customers who want excellent fuel economy, functionality and style at an affordable price.”
More details on the U.S. version of the Spark will be announced at a later date.
Chevrolet Volt: Michigan joins California – announced last month at the Los Angeles Auto Show – as another initial retail market. Other markets will be announced later.
“Launching in California and Michigan gives us important West Coast and Midwest platforms that will allow us to introduce the Volt more effectively into broader regions across the U.S.,” said Maria Rohrer, Chevrolet marketing director for Volt.
Chevrolet will deliver more than 100 Volts to several utilities beginning in 2010 – including DTE Energy – as part of an extended research and demonstration fleet program. As part of the program, 500 charging stations will be installed for residential, business and public use. They will be used to learn more about the installation process, vehicle charging, and to gain customer feedback.
“A key factor in the widespread success of electric vehicles will be the ability of utilities to supply ‘fuel’ on demand and at a reasonable cost,” said Steven E. Kurmas, president and chief operating officer of DTE Energy’s electric utility, Detroit Edison. “Working with the auto industry, the Department of Energy and other stakeholders, DTE Energy and electric utilities nationwide are fully committed to developing a robust charging infrastructure that will support electric vehicles and make the transition to electric transportation a success.”
The program is made possible with a grant of more than $30 million in American Recovery and Reinvestment Act funds from the Transportation Electrification Initiative administered by the U.S. Department of Energy.
Chevrolet is also working with other Michigan entities outside of the Detroit area to begin making Michigan ready for plug-in vehicles. Utilities we are working with include the Lansing Board of Water & Light and Consumers Energy.
Chevy announced a similar partnership last month with the Electric Power Research Institute (EPRI) and California utilities Pacific Gas and Electric, Southern California Edison and Sacramento Municipal Utility District.
In an effort to expand the Volt ownership experience, Chevrolet and OnStar unveiled the auto industry’s first working mobile smartphone application last week. It will give Chevrolet Volt owners 24/7 connection and control of vehicle functions and OnStar features remotely.
OnStar’s Mobile Application takes technology beyond the battery and allows Volt drivers to communicate with their vehicle from Droid by Motorola, Apple iPhone and BlackBerry Storm smartphones. It uses a real-time data connection to perform tasks such as displaying the charge status and setting grid-friendly charge modes. The application:
– Displays charge status – plugged in or not, and voltage (120V or 240V)
– Provides flexibility to “Charge Now” or schedule charge timing
– Displays percentage of battery charge level, electric and total mileage ranges
– Allows owner to manually set grid-friendly charge mode for off-peak times when electricity rates are lowest
– Sends text or e-mail notifications for charge reminders, interruptions and full charge
– Displays miles per gallon, electric-only miles and odometer readings
– Shows miles per gallon, EV miles and miles driven for last trip and lifetime
– Remotely starts the vehicle to pre-condition the interior temperature
The smartphone application for Volt will be available at launch. Demonstration applications are now available at OnStarMobileDemo.com.
Source: General Motors
Ram Truck brand continues to refine the boldest, most powerful and capable lineup on the Planet
With a work-hard, play-hard attitude, Ram Truck offers the boldest, most powerful and capable pickup truck lineup in the business.
“Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” said Fred Diaz, President and Chief Executive Officer–Ram Truck Brand, Chrysler Group LLC. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.”
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features, amenities and ride quality.
The Ram 1500 also ranks at the top of Strategic Vision 2009 Total Quality Index(TM) (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study.
Customers specifically noted that the Ram 1500 has the best added storage capability along with the best truck interior ever rated by customers.
The Ram Truck brand adds to its award-winning lineup with the recent introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks. The new heavy-duty trucks provide customers with first-time innovations and features, along with new standards of strength, utility and driveability, building on the Ram’s leadership in the heavy-duty pickup segment.
Ram Truck will further enhance its commercial vehicle presence with the introduction of a “new crew” of commercial-grade work trucks: the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.
Ram 1500 Pickup
In addition to winning Strategic Vision’s TQI, the Ram 1500 has earned 17 key awards since its introduction. Other awards include:
– International Car of the Year (ICOTY) – 2009 International Truck of the Year
– Texas Auto Writer’s Association (TAWA) – 2009 Full-Size Pickup Truck of Texas
– MotorWeek – Best Pickup Truck
– Maxim – Achievement in Party-Enabling Technology (RamBox)
– Edmunds’ Inside Line – A 2009 Editor’s Most Wanted
– Edmunds’ Inside Line – Best Full-size Pickup Truck
– Consumer Guide – Large Pickup – Best Buy for 2009
– Cars.com – Work Truck of the Year
– Truckin’ magazine – Truck of the Year
– Autobytel.com – 2009 MyRide/Autobytel Editors’ Choice Awards – Truck of the Year
– Ward’s AutoWorld – Interior of the Year
– Rocky Mountain Automotive Press Association – Truck of the Year
– New England Motor Press Association (NEMPA) – Best-in-Class Pickup Award
– Ward’s AutoWorld – Ward’s 10 Best Engines of 2009 (2009 Ram 5.7-liter HEMI® engine)
– Automobile Journalists Association of Canada – Best New Pickup
– AutoPacific’s Vehicle Satisfaction Award
– Sobre Ruedas – Sobre Ruedas Best Pickup Truck for ‘08
For 2010, Ram 1500’s towing capability has increased to 10,450 pounds. Combining Ram’s legendary 5.7-liter HEMI® V-8 engine and the segment-exclusive multi-link coil spring rear suspension, Gross Combined Weight Rating (GCWR) has increased to 15,500 pounds, from 14,000 pounds, with the 140.5-inch wheelbase, 5.7-liter engine and 3.92 rear axle. This increased GCWR equates to an increase in tow rating. This improved rating, along with Ram’s industry-first features and impressive ride and handling capabilities, make Ram the most capable light-duty pickup on the market.
The 2010 Ram incorporates a first-in-segment, multi-link coil spring rear suspension that improves ride and handling without sacrificing payload (as much as 1,900 pounds) and towing capability (as much as an estimated 10,450 pounds).
New interior features include fuel-saver indicator on 3.7-liter models, a new premium Tire-pressure Monitoring (TPM) system and Park-Assist indicator in the Electronic Vehicle Information Center EVIC display.
Other new features include an iPod® Control that connects most iPod-compatible devices using an iPod Control cable. The cable enables iPod devices to be controlled through Ram’s media center radio or steering-wheel radio controls.
New exterior features include available folding trailer-tow mirrors, integrated trailer-brake controller, power trailer-tow mirrors, electro-chromic mirrors and new 22-inch tires and wheels included in R/T package.
Fuel economy enhancements for 2010 include interactive Decel Fuel Shut Off (iDFSO) on all engines. iDFSO turns off the flow of fuel during vehicle deceleration for improved real-world fuel economy without any noticeable changes in engine performance.
The 2010 Ram Crew Cab 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both cargo-box sides for effortless access and convenience. The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability.
Ram 1500 is available in a regular cab, Quad Cab and crew-cab configuration and offers three box lengths: 8-foot (regular cab), 6-foot 4-inches (regular cab and Quad Cab), and 5-foot 7-inches (Crew Cab). For 2010, Ram 1500 is available in five distinct trim levels–ST, SLT, TRX, Sport and Laramie.
Ram 2500 and 3500 Heavy Duty
Building on the success of its award-winning sibling the Ram 1500, the Ram 2500 and 3500 Heavy Duty pickups are starting to haul in their own awards. Since its resent introduction, the all-new Ram 2500/3500 Heavy Duty has received a number of prestigious awards including Motor Trend’s “2010 Truck of the Year”, Four Wheeler’s “Pickup Truck of the Year” and the Texas Auto Writers (TAWA) “Heavy Duty Pickup Truck of Texas”.
The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.
For 2010, the Ram Heavy Duty is available for the first time in a crew-size cab model, providing Ram with a formidable entry in the highest-volume part of the heavy-duty pickup segment (approximately 50 percent).
Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.
Improved suspension tuning and new C-pillar hydro mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.
The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.
An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC), which is standard on all Ram Heavy Duty models equipped with a diesel engine and available on gas SLT, TRX and Laramie models.
Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The new 2010 Ram 2500 and 3500 are designed to deliver a total package:
– Increased Gross Vehicle Weight Rating (GVWR) on 2500 4×4 crew cab diesel models to 9,600 pounds from 9,000 pounds
– Increased Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle to 24,500 pounds from 24,000 pounds. With the Max Tow Package, GCWR increases to 25,400 pounds (late availability)
– Increased GCWR on 3500 4×2 models to 24,000 pounds from 23,000 pounds
– Increased front Gross Axle Weight Rating (GAWR) on several models:
– To 5,500 pounds from 5,200 pounds on diesel 4×4 pickups
– To 5,000 pounds from 4,700 pounds on diesel 4×2 pickups
Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. The mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are now standard on 3500. As an added convenience, a Class IV receiver is now standard on all Ram 2500 and 3500 Heavy Duty pickups.
Ram Heavy Duty towing, payload and axle capacity all have been increased for 2010. Suspension upgrades and larger front-axle U-joints, combined with increased front GAWR, result in increased front weight-carrying capability–a must for larger snowplows.
The Ram Power Wagon also returns for the 2010 model year, equipped with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, 4.56 axle ratio for hill climbing and a custom-built Warn® 12,000-pound winch that is accessible through the front bumper. The 2010 Ram Power Wagon features new exterior graphics and a lower two-tone paint scheme.
Powertrain choices include the legendary 6.7-liter Cummins Turbo Diesel engine, which produces 350 horsepower (261 kW) at 3,000 rpm and 650 lb.-ft. of torque (881 N*m) at only 1,500 rpm.
The most durable and reliable engine in its class, the 6.7-liter Cummins Turbo Diesel features standard oil-change intervals of 7,500 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage versus the competition.
The Cummins 6.7-liter Turbo Diesel engine uses a Diesel Particulate Filter (DPF) to virtually eliminate particulate matter emissions and an adsorber catalyst to reduce oxides of nitrogen (NOx) by as much as 90 percent, in order to meet stringent 2010.5 diesel emissions requirements.
Ram Heavy Duty’s DPF is a lower cost, lower maintenance alternative to Diesel Emission Fluid (DEF) injection systems.
The 2010 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N*m) at 4,000 rpm. The 5.7-liter HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.
The all-new 2010 Ram Heavy Duty pickup was born from the same truck family that brought out the award-winning Ram 1500, Strategic Vision’s Quality Award Winner.
The 2010 Ram Heavy Duty includes all-new styling, offering a tougher, more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille. The larger grille mates to a taller hood that incorporates louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to the unique front-bumper design.
The new dual-rear-wheel fenders (3500 dually only) are now integrated into the box stamping and offer a smooth aerodynamic appearance.
Ram 3500/4500/5500 Chassis Cab
Ram continues to enhance its commercial presence with the introduction of a “new crew” of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.
Ram 3500, 4500 and 5500 Chassis Cabs compete within the Class 3-5 segments with a Gross Vehicle Weight Rating (GVWR) of 10,200 to 19,500 pounds and are targeted at small-business tradesmen, fleet customers and traditional chassis cab users.
The 2011 Ram 3500, 4500 and 5500 Chassis Cabs offer the largest standard fuel tank (52 gallons), largest front-brake rotors (390 mm) and calipers (66 mm) on the 4500/5500 and a standard diesel-exhaust brake.
Offered in regular cab, crew cab, single-rear-wheel (3500 only) and dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available for 4500/5500 models, and two cab-axle lengths (60 and 84 inches) are offered for the 3500 model. Three trim levels are offered: ST, SLT and Laramie.
The 2011 Ram 3500 models feature two axles with three axle ratios (3.42, 3.73 and 4.10) and 17-inch wheels, while Ram 4500/5500 models have one axle with three axle ratios (4.10, 4.44 and 4.88) and 19.5-inch wheels. All Ram Chassis Cab models are “Job Rated,” meaning they are designed, engineered, tested and built to meet rigid standards of commercial truck buyers.
Improved standard features include a six-speed manual transmission, increased GVWR (13,000 pounds from 12,500 pounds on 3500 diesel model), an (EVIC) integrated into the instrument cluster, four upfitter switches, increased alternator size on diesel (180-amps), automatic headlamps, an upgraded HEMI engine, second-row headrests and rear heating, ventilation and air conditioning (HVAC) ducts.
Ram’s “new crew” of trucks are built on a road-tested, proven commercial-grade frame and suspension system with best-in-class frame steel strength (50,000-psi). Maintaining its common architecture for commercial applications, the one-piece C-channel rear-frame rail’s riveted crossmembers provide more durability than traditional welds or bolts. In addition, rivets allow for easy removal and/or replacement of components during upfits and modifications.
Maximum upfit-friendliness is achieved with industry-standard 34-inch frame-rail spacing and flat, clean frame rails on a proven one-piece C-channel rear-frame rail boasting 50,000-psi steel strength (best-in-class for 3500 model). All chassis components are below the frame surface allowing easy adaptability and versatility for virtually any upfit application.
Further improving upfitter-friendliness, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs feature four all-new upfitter switches integrated on the instrument panel. Each of these four upfitter switches are linked to an auxiliary Power Distribution Center (PDC) located under the hood, which includes one fused 20-amp battery feed and one fused relay-controlled 20-amp ignition.
The legendary, proven 6.7-liter Cummins High-Output Turbo Diesel is the benchmark for reliability and performance. The engine, optional on Ram 3500 models and standard on 4500 and 5500 models, offers best-in-class low end toque and generates 305 horsepower (227 kW) at 2,900 rpm and 610 lb.-ft. (827 N*m) of torque at 1,600 rpm. Inherently reliable with fewer moving parts than competitive V-8 diesel engines, the Cummins engine delivers best-in-class fuel economy (4500 and 5500 models) and ensures commercial capability, durability and low cost of ownership. With the Cummins 6.7-liter Turbo Diesel, an optional 3.42 axle ratio is available on the 2011 Ram 3500 Chassis Cab for improved fuel economy. Customers with serious trailer-tow needs will enjoy Ram 3500’s new optional 26,000 lb GCWR on 6.7-liter diesel manual trucks with a 4.10 axle ratio.
The 6.7-liter Cummins features a factory-installed segment-exclusive exhaust brake. The Cummins design works with the Variable-geometry Turbocharger (VGT) and offers multiple benefits including reduced brake wear and longer brake life, which may lengthen service intervals, and enhanced safety benefits including increased braking effectiveness and greater control of the vehicle.
The 6.7-liter engine is cleaner, with a reduction in particulates and nitrogen oxide (NOx) that comply with both 50-state heavy-duty emission standards and 2010 diesel emissions compliance thanks to an all-new diesel exhaust fluid injection system with urea injection Selective Catalyst Reduction (SCR) technology.
Cummins diesel-equipped chassis cabs are in full compliance with stringent new emissions-at-idle laws, with the distinction that Ram is the only brand to offer a 50-state emissions package and exterior label allowing drivers to idle without time restrictions in California and other Air Resource Board (ARB) states. This is a no-cost option.
The new 2011 Ram 3500 Chassis Cab comes standard with a new-generation 5.7-liter HEMI V-8 with Variable-valve Timing (VVT) that will appeal to customers who require a gas engine. Providing more power and torque with better fuel economy, the engine incorporates a 9-percent higher compression ratio (10.5:1), Variable-valve Timing and an active intake-manifold. These technologies, combined with engine and powertrain integration improvements, result in a 4 percent improvement in fuel economy, improved idle quality and overall refinement. HEMI-powered 2011 Ram 3500 Chassis Cabs are rated at 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. (542 N*m) of torque at 4,000 rpm.
Completing the package, Ram 3500, 4500 and 5500 Chassis Cabs offer a proven six-speed Aisin automatic transmission (complete with a 3-year/180,000-mile warranty) with Power Take-Off (PTO) capability or a six-speed manual transmission with PTO capability. The proven commercial-grade six-speed automatic is a completely electronically controlled transmission that features excellent shift quality (using advanced electro-hydraulic clutch-to-clutch control) and close gear ratios with static and mobile PTO capability. With outstanding shift performance and more control, the six-speed manual transmission achieves a high-ratio sixth gear for longer highway cruising. An available electronic-shift transfer case is offered also on SLT and Laramie models.
The Aisin six-speed automatic transmission includes two significant enhancements to the PTO function. The torque converter locks up in PTO mode for better fuel economy and speed control while using aerial lifts and air compressors. Customers also have the ability to program a precise engine RPM that is activated immediately when the PTO is engaged. This eliminates the need to toggle up to the desired engine RPM.
For the 2011 Ram 3500 Chassis Cab, larger front axle U-joints were developed, and front GAWR was increased on diesel trucks to 5,500 pounds from 5,200. This results in increased front weight-carrying capability, allowing the use of larger snowplows.
Engineered to deliver precise feel and response for better handling, the new 2011 Ram Chassis Cab’s steering and suspension system boast superb strength with a focus on improved load capacity, increased durability and refined handling. Two-wheel-drive and four-wheel-drive models feature a recirculating ball system that provides precise response and an on-center steering feel through lower internal friction.
Featuring solid front and rear axles and a five-link, coil-spring front suspension with solid axle, a front and rear link-type sway bar and heavy-duty tubular shock absorbers are standard. The rear suspension on two- and four-wheel-drive models is equipped with leaf springs and includes standard two-stage springs as part of the design for greater load-carrying capability and better ride with light loads.
Large external mirrors are new for 2011, giving drivers a more useable area while improving aerodynamics and minimizing wind noise. Larger, 7-in. x 11-in. mirrors for trailer towing are standard. Mirrors flip up and out into a vertical configuration for trailer-tow use.
Interior design elements include a balance of work truck functionality and, as desired, refined, upscale comfort. Interior comfort and convenience features include all-new heated and ventilated seats, heated steering wheel, memory functions, automatic temperature control, express-up/down windows and upper and lower glove boxes. Redesigned seats are significantly more comfortable with more surface area and improved lumbar and lateral support. Interiors feature soft-feel door bolsters and armrests and one-piece molded door panels. The center stack is designed for optimum placement of controls in the most intuitive and comfortable locations.
Storage is top-of-mind for those who use their truck as an office. A new-for-2011 available center console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet) and a lower bin that accommodates hanging files. In addition, the console offers several other storage compartments.
Other storage locations are built into the instrument panel, front and rear-door panels and seat backs. Upper and lower glove boxes provide a total of more than 800 cubic-inches of storage.
With a network of more than 400 dealers, Dodge BusinessLink features dedicated commercial account managers and sales teams, priority next-bay service and maintenance, extended hours, free loaner vehicles and inventories with a higher mix of work trucks and commercial vehicles. Dodge’s “On The Job” program offers discounts on upfits, cash incentives and other customer savings.
Source: Chrysler Group LLC
Survey reveals roadways increasingly filled with unsafe drivers distracted by their cell phones
72% of Survey Respondents Say Current and Upcoming Texting While Driving Bans by States Will Not Alter Their Use of a Cell Phone While Driving According to Cellcontrol
cellcontrol announced a new study that shows a majority of drivers still use cell phones while on the road even though its proven to be more dangerous than driving while intoxicated. The study was conducted by odbEdge, the creator of cellcontrol, during the week of December 14, 2009, to learn about views on driving while distracted. From a pool of 100 respondents, 88 percent of drivers admitted to using their cell phone to text, email, surf the Web or have a conversation in the past 12-months. However, nearly 75 percent of the same group agreed that driving while intoxicated and texting are equally dangerous. While this shows an increased awareness of distracted driving as a problem, drivers still fail to realize that Distracted Driving is 23 times more dangerous than Driving While Intoxicated.
While great progress has been made with laws in place and awareness campaigns, the study shows that 72 percent of drivers still continue to drive and be distracted by their cell phones and other mobile devices regardless of state cell phone usage while driving bans. Solutions like cellcontrol, which works by plugging into a car’s on-board computer and uses a downloadable application and Bluetooth technology to pair to your phone, is an option to help keep drivers safe on the road and curb the habit of driving while using a cell phone.
“Cell phone use and driving is still a safety problem on our roadways and that’s why at cellcontrol our main objective is to help parents, friends, employers, etc., protect those they care about with technology that is easy and simple to use,” said Leigh Gilly, Director of Business Development of cellcontrol. “We are aimed at preventing driving while distracted to help reduce the over 500,000 injury-resulting accidents each year caused by mobile phones and other technologies used while driving.”
While cell phone use when driving spans across all age groups, teenagers draw the most attention to this national problem. If given the choice, the study shows 65 percent of parents would put their worries to rest with technology to prevent their children from driving while using their cell phones. More than 60 percent of parents would purchase a particular cell phone if they had the ability to control distracted driving as a feature option. In addition, more than 75 percent would use technology to restrict use of mobile devices while driving if they received a discount on their automobile insurance premium.
Survey questions/results included:
In the last 12 months, have you engaged in distracted driving caused by any of the following cell phone activities: texting, emailing, surfing the Web or talking on your phone?
Yes – 88.4%
No – 11.6%
If given the technology to block the use of cellular phones while operating a vehicle, on which of the following would you use the technology:
Yourself – 26.8%
Spouse or significant other – 23.2%
Children – 65.2%
Employees – 27.7%
None of the above – 17.0%
What do you consider to be more dangerous?
Driving while intoxicated – 17.0%
Driving while texting – 9.8%
They are equally dangerous – 73.2%
Has the passing of new laws prohibiting distracted driving changed the way you use your cellular phone while operating a vehicle?
Yes – 27.7%
No – 72.3%
Are you aware of any accidents in the last 12 months involving yourself, family or friends that was caused by distracted driving?
Yes – 27.7%
No – 72.3%
In purchasing cellular phones for your children or employees, would you consider the ability to control distracted driving on a specific phone type as an important feature in the buying decision?
Yes – 60.7%
No – 8%
Maybe – 31.3%
Besides cellular phones, which of the following mobile devices do you currently have or use in your personal or work vehicle?
Laptop – 28.8%
Handheld ordering device – 2.7%
MP3 player – 27.9%
GPS system – 45.9%
DVD player – 32.4%
None of the above – 27.9%
In regards to automobile insurance: Would you use technology to restrict your use of a mobile device while operating a vehicle if you received a discount on your premium for doing so?
Yes – 75.9%
No – 24.1%
In regard to automobile insurance: Would you be willing to change insurance carriers if a different carrier offered a discount that ultimately saved you money for the use of technology to stop distracted driving?
Yes — 53.6%
No – 46.4%
Source: cellcontrol
Ford leads the industry on fuel economy improvement, driven by powertrain advancements
Ford Motor Company has improved in fuel economy more than any other major automaker since 2004, according to a recent report by the U.S. Environmental Protection Agency. The EPA rated Ford’s combined car and truck fuel economy improvement at nearly 20 percent, almost double the next closest competitor.
Ford credits its recent gains in fuel economy in part to its introduction of the Ford Escape and Mercury Mariner hybrids and numerous incremental aerodynamic, mechanical, energy management and weight-saving improvements across its vehicle lineup. Going forward, it expects the 2009 introduction of the Ford Fusion and Mercury Milan hybrids and its fuel-efficient EcoBoost engines to further improve its fleet-wide fuel economy.
Dramatic fuel efficiency improvement is evident throughout Ford’s vehicle lineup – from cars and crossovers to sport utilities and trucks. Depending on powertrain specifications, the 2010 Fusion, Fusion Hybrid, Escape Hybrid, Taurus SHO, Flex, F-Series and Transit Connect offer best-in-class or unsurpassed fuel economy. The same can be said of the 2010 Lincoln MKS and MKT and Navigator, Mercury Milan Hybrid and Mariner Hybrid.
Ford expects to see its overall fuel economy continue to rise in 2010 with the introduction of the 2011 Ford Fiesta and redesigned 2011 Ford Focus – both high-mileage small cars.
“2009 has been a breakthrough year for Ford, leading with the launch of EcoBoost and the introduction of new products that will result in further improvement in 2010,” said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “Our commitment to delivering affordable, fuel-efficient vehicles for millions has never been stronger or better demonstrated.”
Not only is the improved fuel efficiency good for customers’ wallets, it benefits the environment as well. As a result of the boost, Ford lowered its tailpipe CO2 emissions more than any other automaker with a fleet-wide average of 434 grams per mile – 37 grams lower than its 2007 total and 25 grams lower than 2008.
A powerful difference maker
The fuel efficiency of the 2010 Ford Fusion improved 21 percent over the 2009 model, jumping from 28 mpg to 34 mpg in highway driving, and leap-frogging the competition. Powertrain improvements were a big difference maker. Fusion and other new models benefit from the introduction of Ford’s new six-speed transmission, which offers a wider gear span than four-speed transmissions.
The six-speed allowed Ford’s engineers the flexibility to tune the powertrain for greater responsiveness in low gears and better fuel economy in the taller gears. The new double-overdrive gearbox is designed to contribute up to 4 percent fuel economy improvement. Ford has committed that almost 100 percent of its transmissions will be advanced six-speed gearboxes by 2013.
Ford’s EcoBoost breakthrough
This year, Ford introduced its new line of powerful, fuel-efficient EcoBoost engines, available in the Ford Taurus, Ford Flex, Lincoln MKS and Lincoln MKT. Recently honored with a Popular Mechanics’ Breakthrough Award, EcoBoost uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger-displacement engines.
On average, nearly one in five buyers of the Taurus, Flex, Lincoln MKS and MKT have opted for EcoBoost since the engine lineup’s introduction in August. By 2013, Ford will offer EcoBoost engines in 90 percent of its product lineup with annual volume of vehicles with EcoBoost at 1.3 million globally.
“We are committed to delivering new products with the best fuel economy in every segment in which we compete – driven in large part by substantial advancements in powertrain technology,” said Barb Samardzich, vice president, Ford Global Powertrain Engineering. “We are focusing on sustainable technology solutions that can be used not for hundreds or thousands of cars, but for millions of cars, because that is how Ford truly will make a difference.”
It’s all about incremental improvements
The fact that the 2010 Ford Taurus and 2009 Ford F-150 are up to 12 and 17 percent respectively better on fuel economy than their 2004 predecessors isn’t due to one “silver bullet” solution but a host of vehicle enhancements, including aerodynamic refinements, weight efficiency and mechanical improvements.
The progress made by Ford during the past few years reflects an engineering philosophy that every joule of energy gained through incremental improvement is precious. Ford engineers work tirelessly using a systems approach to manage vehicle energy and implement a variety of design and engineering solutions that can each improve fuel economy by 1 percent or more. Taken together, the improvements help deliver significant savings for consumers at the pump.
Aerodynamics
The ease with which a vehicle moves through air greatly influences its fuel efficiency. Ford engineers use sophisticated computer modeling and wind tunnel testing to painstakingly tweak vehicle designs millimeter by millimeter to get the best possible aerodynamics without losing sight of the designers’ original vision. The energy saving can be significant. A 10 percent reduction in aerodynamic drag increases fuel economy by approximately 1 percent for cars and approximately 2 percent for trucks with conventional internal combustion engines.
The 2010 Fusion, Mercury Milan and Lincoln MKZ are 5 percent more efficient than outgoing models in terms of drag coefficient, which measures the force that pulls a vehicle back when it is moving. The Fusion S leads the group with a segment-topping 34 mpg highway rating, in part because it is 8 percent more aerodynamically efficient than the outgoing model.
Weight reduction
Reducing vehicle weight also is a critical part of fuel economy improvement. For every 10 percent reduction in weight, fuel consumption is estimated to improve by 3 percent. According to a recent study, replacing heavier materials with lightweight materials is nearly as important as hybrid technology for automakers to meet the expected increase in the One National Program regulations by 2016.
Ford increasingly uses light-gauge, high-strength steel and lightweight materials such as aluminum and magnesium to meet weight reduction goals ranging from 250 to as much as 750 pounds. In turn, weight savings in body and structural materials allow for the use of smaller-displacement engines and lighter-weight suspensions and chassis components.
The Fusion team eliminated 125 pounds for the S-Series fuel economy leader. The size of the radiator, for example, has been reduced in size by one-third with no degradation in performance. Also, 16-inch aluminum wheels and low-rolling resistance tires help aid aerodynamics while still delivering top performance.
Energy management
Ford is eliminating energy waste in every vehicle system, including power steering. Ford’s new Electric Power Assist Steering (EPAS) can improve fuel economy up to 3 percent, while reducing CO2 emissions and enhancing steering performance. EPAS saves fuel primarily because the steering system is powered by an electric motor connected to the vehicle’s battery, as opposed to engine-mounted hydraulic pump steering systems. By 2012 Ford plans to fit nearly 90 percent of the Ford, Lincoln and Mercury lineup with EPAS.
“While we are implementing our near-, mid- and long-term plans, we are continuing to achieve efficiencies throughout the vehicle in areas that can quickly lead to fuel economy improvement today,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “Whether we’re reducing wind drag, eliminating engine-driven power steering pumps or switching to low-friction engine oil, this attention to every detail and these small improvements collectively deliver significant fuel economy gains for our customers.”
A new frontier of electric vehicles
In 2009, Ford launched an aggressive plan to bring pure battery-electric vehicles, next-generation lithium-ion battery powered hybrids and a plug-in hybrid to market quickly and more affordably during the next four years.
The vehicles include:
– Transit Connect battery-electric commercial van in 2010
– Focus Electric passenger car in 2011
– Next-generation hybrid vehicle in 2012
– Plug-in hybrid in 2012
These new vehicles pave the way for additional applications in the future, using Ford’s high-volume global small car and midsize car platforms. The use of global platforms showcases Ford’s ability to develop products with worldwide market opportunities in mind. Powering the company’s electrification drive is its ONE Ford global product vision.
As part of Ford’s electrification plan, it will bring battery system design, development and manufacturing in house as a core competency in support of the development of its next-generation hybrid vehicle in 2012. This underscores Ford’s commitment and belief in the growth potential for electrified transportation. Ford will continue to work with supplier Johnson Controls-Saft on the design and development of battery cells and packs for Ford’s PHEV that also launches in 2012.
“Next-generation hybrids, plug-in hybrids and pure battery-powered vehicles are the logical next steps in our pursuit of greater fuel economy and sustainability,” said Nancy Gioia, Ford director of Global Electrification. “A growing number of consumers want that kind of choice, and we want to be in a position to deliver it to them across multiple vehicle categories.”
Source: Ford Motor Company
Audi A3 TDI named 2010 Green Car of the Year
EPA-estimated 42 MPG highway is highest of any luxury car sold in the U.S. – Audi TDI clean diesel 2.0 engine delivers optimal power with uniquely low emissions
The Green Car of the Year(R) award is the industry measure of environmental innovation
Green and performance luxury needn’t be mutually exclusive concepts. That’s a core belief at Audi. Today, that philosophy paid off with the all-new A3 TDI earning the prestigious title of 2010 Green Car of the Year®.
The announcement came this morning during the Los Angeles Auto Show as Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com presented the award to Audi of America President Johan de Nysschen. The Audi A3 TDI was among five model finalists nominated for the award, which began in 2005.
The 2010 Audi A3 TDI arrived at U.S. dealerships last month and initial sales have been promising. The A3 TDI is the latest example of the fuel economy and greenhouse gas emissions benefits provided by the critically acclaimed TDI clean diesel product line, following the wildly popular Q7 TDI, which launched in June 2009. TDI clean diesel technology was first developed by Audi 20 years ago and has come to signify the brand’s commitment to trailblazing automotive performance executed in an environmentally responsible way.
The groundbreaking TDI 2.0 engine available in the A3 delivers 140 hp and 236 lb-ft of torque, yet achieves an EPA-estimated 42 mpg highway fuel economy that is the best of any luxury car sold in America. That means the Audi A3 TDI achieve 50% better fuel economy than a comparable gasoline engine.
“We consider the Green Car of the Year® title one of the most important industry accolades,” said Johan de Nysschen, President, Audi of America. “It is of paramount importance for us to develop vehicles that achieve the very touchstones this award stands for — fuel efficiency and environmental impact. Rather than novelty features, we consider these attributes imperative to the future of automobile design. We are honored with this recognition for the Audi A3 TDI.”
In addition to setting the new industry standard in fuel efficiency, the 2010 A3 TDI remains a stylistic pacesetter as well. All new A3 models now come standard with S line exterior equipment. In addition the wheels have been upgraded and standard Xenon headlights with LED daytime running lights are available on Premium Plus models. “The Audi A3 TDI really defines what a ‘green’ car should be,” said Cogan. “At 42 mpg, it sets the bar for highway fuel efficiency in the luxury car segment. Its 50-state certified clean diesel engine is quiet, responsive, and achieves its mission without the need for exotic technologies. Plus, it’s sporty and just plain fun to drive.”
Indeed, the TDI technology in the A3 has a strong performance heritage. Audi was the first automaker to find success with diesel engines in motorsports, winning several times at the grueling 24 Hours of Le Mans and the 12 Hours of Sebring, among other competitions. That same fundamental technology is found in the A3 TDI, meaning motorists do not have to sacrifice performance for efficiency.
Source: Audi of America Inc.
EcoBoost engine attracts younger buyers to Ford
EcoBoost(TM) engine technology is driving younger, more affluent customers to Ford showrooms. And many of these buyers are hot to trade in their competitive-make vehicles to get their hands on one equipped with the fuel-efficient direct-injection turbocharged EcoBoost engine.
“EcoBoost technology is helping bring in a new customer to Ford dealer showrooms,” said Amy Marentic, Ford group marketing manager. “This customer is younger, more affluent, and more often trades in competitive products.”
Living proof is the all-new Ford Taurus SHO, with EcoBoost as standard. The average SHO buyer is 54 years old – 10-plus years younger than the base-model Taurus customer – and second youngest in its segment. The median household income of the SHO buyer is $20,000 more than the base Taurus customer. And as for conquests, nearly 55 percent of buyers are trading in Toyota Avalons, Nissan Altimas and Chevy Monte Carlos, among other competitive products, to drive away in a Taurus SHO. That’s the second-highest conquest rate in the segment.
Moreover, added Marentic, Taurus SHO customers want more and are willing to spend more to get it. “We’re seeing transaction rate improvements as EcoBoost buyers tend to package more options in their purchase, and the vehicles are selling with less incentives,” she said.
Taurus SHO has the highest average transaction price in the segment, with customers paying $10,000 or more above base-model price to enjoy not only the fuel efficiency and performance of the EcoBoost engine, but other premium package amenities such as all-wheel drive, Ford SYNC®, 19-inch wheels and a reverse sensing system.
EcoBoost spread
Other vehicles that offer EcoBoost, such as the Ford Flex and Lincoln MKS, are exhibiting other demographic phenomena.
Lincoln MKS with EcoBoost – along with Taurus SHO – is helping attract more 35- to 55-year-old males, a demographic the company has been working hard to bring back to the Ford fold. “Our sedans with EcoBoost are improving traffic with this demographic that has eluded Ford in recent years,” confirmed Marentic. This group of shoppers, in fact, represents nearly 35 percent of Lincoln MKS with EcoBoost buyers, which is more than 5 percentage points higher than the MKS equipped with the 3.7-liter engine. For Taurus SHO, it’s above 40 percent, more than double the 35- to 55-year-old males that purchase a base-model Taurus.
Other customers making the jump to Ford vehicles are hitting the Flex with EcoBoost equally hard; three out of four buyers are trading in a competitive product, including the Toyota Highlander, GMC Acadia and Chevy Traverse.
“No one else offers the level of performance and versatility of Flex with EcoBoost,” said Kate Pearce, Flex marketing manager. “It’s a compelling buy in the crossover segment for customers who are looking for the power and performance of a traditional V-8 but do not want to sacrifice this for fuel economy.”
More with EcoBoost
EcoBoost technology incorporates direct injection and turbocharging, allowing for the downsizing of engines, to provide customers with up to a 20 percent improvement in fuel economy and 15 percent reduction in emissions versus larger-displacement engines. With the 3.5-liter EcoBoost V-6, customers can expect V-8 performance but V-6 fuel efficiency.
Sales of Ford’s 3.5-liter EcoBoost-equipped vehicles have already exceeded company projections, with October sales twice as high as September.
Ford will complement the 3.5-liter EcoBoost V-6 engine with the launch of new 1.6-liter and 2.0-liter four-cylinder variants next year, which will be offered on several global Ford products, including midsize and large vehicles.
Source: Ford Motor Company
Economy and public health will benefit if clean car standards are well-designed, Group testifies
EPA Urged to Revise Proposed Zero Emission Rate for Electric Plug-In Vehicles
California’s and the nation’s economy and environment will reap significant benefits – and avoid costly impacts – if proposed federal standards to establish national vehicle greenhouse gas and fuel economy standards for new cars and trucks sold in the United States “are rigorous and well-designed.” That was the testimony by a policy specialist from Environmental Defense Fund (EDF) at the third and final hearing on the proposed rulemaking for the standards held by EPA and the U.S. Department of Transportation (DOT).
“The fundamental promise of the presidential accord – and the bedrock responsibility for the Environmental Protection Agency and Department of Transportation in finalizing the proposed standards – is to achieve profound and lasting progress in national security, climate stability and economic opportunity,” testified Erica Fick, clean energy fellow for Environmental Defense Fund. “Consumers should save an estimated $3,000 over the life of each of these cleaner vehicles. We respectfully request that federal policy-makers finalize rigorous and protective standards to ensure the promise of the president’s compact is realized.”
To establish one well-designed policy, EDF challenged the EPA to reconsider how it approaches accounting for greenhouse gas emissions resulting from generating electricity to power plug-in vehicles.
“The EPA’s proposal to assign a zero greenhouse gas emission rate for the electric portion of plug-in electric vehicles seriously misses the mark,” added Fick. “EPA must ensure that the pollution associated with the upstream electricity generation that powers plug-in vehicles is fully accounted for in the emissions assigned to these vehicles.”
The proposed federal standards – based on California’s clean car law – would apply to new model year 2012 to 2016 vehicles and reduce global warming pollution from transportation nationally by an estimated 21 percent by 2030. Transportation is a major sector of emissions that accounts for about 20 percent of all greenhouse gases nationwide.
The standards would apply to vehicles that are responsible for about 40 percent of all U.S. oil consumption and, if approved, would reduce consumption of oil by 1.8 billion barrels while achieving a five percent annual improvement in fuel efficiency for the nation’s passenger vehicle fleet.
Fick noted that California has more than 30 million registered vehicles that are a major contributor to global warming pollution in the state. California’s coastline spans more than 1,000 miles, and 70 percent of California’s population lives within 60 miles of the coast. Recent analysis predicts a 1.4 meter rise in sea level by 2100 putting 480,000 people at risk. Global warming is likely to make water management more difficult, contentious and expensive by disrupting snowmelt patterns that provide drinking water for over 20 million Californians and irrigation water for California’s $30 billion agricultural industry. Heat waves are projected to become longer, hotter, and more frequent, leading to more heat-related deaths. Hotter and drier weather also will lead to harmful wildfires that threaten lives and property.
When finalized and carried out, the standards will have important societal benefits, Fick testified. They include breaking our nation’s addiction to foreign oil, encouraging domestic clean energy technologies that will lead the way in the 21st century global marketplace, and significantly reducing the global warming pollution that imperils our planet and will harm our economy. Fick said the proposal represents an important step forward in addressing the grim impacts of a changing climate, but she cautioned that to secure these critical benefits, the final standards must be rigorous and well designed by:
– Accounting for Societal Benefits of Protective Action: To maximize benefits, it is essential to fully account for extraordinary and far-reaching protections that result from reducing emissions. The full range of environmental, social, and economic impacts of emissions should be factored in when calculating carbon’s societal costs and co-benefits of the proposed standards – such as health benefits from reductions in smog-forming air pollutants – must be incorporated in economic analysis, which must also account for catastrophic impacts. The final rule must reflect this through appropriate economic assumptions and use of ethical considerations beyond the scope of economic analysis alone.
– Ensuring Fleet Mix Assumptions. Reductions to be realized by these standards are dependent on assumptions about fleet composition in
model years 2012-2016. EDF urges federal policymakers to find ways to ensure fleet mix assumptions reflect real-world fleet composition.
– Preparing for model year 2017 and beyond. The standards apply to model years 2012 through 2016. EDF urges the EPA to begin work as soon as possible to prepare standards for model year 2017 and beyond.
Information about the clean car standards rulemaking can be found at: www.epa.gov/otaq/climate/regulations.htm.
Source: Environmental Defense Fund