Word of Mouth Most Effective Form of Promotion Friends rank as the largest influencing factor in the purchase decisions of video games, according to a study released by global integrated communications agency Waggener Edstrom Worldwide, Annenberg School for Communication & Journalism at the University of Southern California, and Harris Interactive. Industry trade groups say the [...]
Researchers seek to discover how interactive video games can be designed to improve physical activity, prevention behaviors and self-management of chronic conditions The Robert Wood Johnson Foundation (RWJF) announced more than $1.85 million in grants for research that will offer unprecedented insight into how digital games can improve players’ health behaviors and outcomes. With funding [...]
Regional Expansion Provides Latin America with PLAYSTATION(R)3, PSP(R) (PlayStation(R) Portable), PlayStation(R)2 and PlayStation(R)Network Gaming and Entertainment Experiences Sony Computer Entertainment America (SCEA) officially announced the expansion of PlayStation(R) business into Latin America, making its award-winning computer entertainment systems and services formally available to the region. Latin America is a pivotal step in SCEA’s mission to [...]
Exclusive promotion brings CCP’s popular Sci-Fi Massively Multiplayer Online Game (MMO) to Rock Notebooks during February and March 2009 Rock, Europe’s leading gaming laptop manufacturer, announced a partnership with CCP, the developers of EVE Online, to provide its Notebook customers with an exclusive, 30-day free trial of leading MMO EVE Online. The EVE Online trial [...]
EA and Starbreeze Studios Working on All-New Jason Bourne Title Ludlum Entertainment has granted Electronic Arts, Inc the exclusive worldwide license to create video games based on the works of Robert Ludlum, including the blockbuster Jason Bourne series. The first game to be released as part of the multi-year agreement is based on Jason Bourne [...]
Interactive Game Turns BURN NOTICE Fans into Spies with Seven New Action-Packed Video-Based Missions USA Network announced today that its digital team will continue its aggressive push into the online gaming world with the launch of COVERT OPS 2.0, an alternate reality game (www.burnnoticeops.com) themed to the #1 scripted series on cable, BURN NOTICE. Developed [...]