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	<title>News Provider &#187; purchase</title>
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		<title>Friends play top role in video gamers purchase decisions</title>
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		<pubDate>Thu, 17 Dec 2009 09:37:54 +0000</pubDate>
		<dc:creator>Mircea Marian</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[gamers]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gaming]]></category>
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		<category><![CDATA[players]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[video games]]></category>

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		<description><![CDATA[Word of Mouth Most Effective Form of Promotion Friends rank as the largest influencing factor in the purchase decisions of video games, according to a study released by global integrated communications agency Waggener Edstrom Worldwide, Annenberg School for Communication &#38; Journalism at the University of Southern California, and Harris Interactive. Industry trade groups say the [...]]]></description>
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