Four in ten Super Bowl XLIV ads feature celebrities or pop music, with familiar icons and music from the likes of Kiss, Bill Withers, Stevie Wonder, Abe Vigoda and Betty White scoring with consumers GreenLight released the results of its GreenLight Ad Gauge for Super Bowl XLIV, revealing that more than 40% of TV commercials [...]
Fact: According to Hallmark Cards, Inc., the Super Bowl represents the No. 1 at-home party event of the year – even bigger than New Year’s Eve. Super Bowl XLIV is hours away, and what will many Americans be doing? Hosting or attending a Super Bowl party! No one wants to spoil the fun of the [...]
Poll predicts ads will drive Web traffic and social media chatter Super Bowl ads remain a big draw for viewers, with over 57 percent of U.S. adults who expect to watch Super Bowl XLIV planning to tune in as much or more for the commercials as for the game. This is a 5 percent increase [...]