UC Berkeley Extension announces free and low-cost public events for Spring 2010

February 22, 2010 · Filed Under Education, Entertainment, News, Science, Technology, US, World News · Comment 

Programs to highlight green chemistry, technology in education, the Obama administration, and interior design

The newest developments in green chemistry, the impact of technology on education, an in-depth analysis of President Obama’s first 15 months in office, and the latest trends in working with color are the subjects of this spring’s public lecture series from UC Berkeley Extension. These free and low-cost public programs are part of how UC Berkeley Extension fulfills its mission to bring the educational excellence of the University of California, Berkeley, to the community.

Can We Achieve a Sustainable Future? The Role of Green Chemistry

Discover the latest developments in green chemistry, a growing field that is reducing and eliminating the use of hazardous substances in the environment. Join Dr. Robert Peoples, director of the American Chemistry Society’s Green Chemistry Institute, for a lively dialogue about green chemistry’s role in weaning the public off petroleum and tackling the challenges of global sustainability.

Thursday, March 25, 6:30-8 p.m.; UC Berkeley campus, 105 Stanley Hall; free

The 29th Annual Panel on the Presidency: Obama Settles In

During his first 15 months in office, President Obama has faced a series of political challenges: an economic crisis, record-breaking unemployment, wars in Iraq and Afghanistan, and health care reform. Join political experts and commentators for a lively discussion of the president’s performance and what may lie ahead. Presented by the Institute of Governmental Studies and UC Berkeley Extension.

Monday, April 12, 6:30-8 p.m.; UC Berkeley campus, 155 Dwinelle Hall; free

How Technology Is Transforming the World of Education

Collaborative technology and interactive media are dramatically changing education in the classroom and how students learn. Join Chris Walsh, director of innovation and design for New Tech Network, for an inside look at the major trends in the use of Web 2.0 — from e-learning to professional development — as he outlines important steps that educators, parents, and students can take now to prepare for the changes ahead.

Saturday, April 17, 11 a.m.-12:30 p.m.; UC Berkeley campus, 160 Kroeber Hall; free

The Power of Color

This fast-paced lecture offers insight into working with color, including how to use color indexes, how to pick colors for any space, and how to understand the latest trends in color. Through in-class exercises, learn how seeing and vision are distinguished, how light influences color, and how pigments are harmonized.

Saturday, May 1, 10 a.m.-12 p.m.; UC Berkeley Extension Art and Design Center, 95 Third St.; $10

For more information or to reserve a seat for any of these events, visit: extension.berkeley.edu/prog/public.html

Cyber ShockWave shows U.S. unprepared for Cyber Threats

February 18, 2010 · Filed Under News, Technology, US, World News · Comment 

Bipartisan Policy Center Convenes Former Senior Administration Officials to Respond to Simulated Cyber Attack

The Bipartisan Policy Center (BPC) hosted Cyber ShockWave, a simulated cyber attack on the United States, in Washington D.C. providing an unprecedented look at how the government would develop a real-time response to a large-scale cyber crisis affecting much of the nation. CNN will air the event exclusively as “We Were Warned: Cyber Shockwave” on Saturday, February 20 and Sunday, February 21 at 8:00pm, 11:00pm and 2:00am ET each night.

Cyber ShockWave highlighted the immediate, real dangers of cyber-terrorism by bringing together a bipartisan group of former senior administration and national security officials playing the roles of Cabinet members. The simulation envisioned an attack that unfolds over a single day in July 2011. When the Cabinet convenes to face this crisis, 20 million of the nation’s smart phones have already stopped working. The attack, the result of a malware program that had been planted in phones months earlier through a popular “March Madness” basketball bracket application, disrupts mobile service for millions. The attack escalates, shutting down an electronic energy trading platform and crippling the power grid on the Eastern seaboard.

The simulation was created by former CIA Director General Michael Hayden and the BPC’s National Security Preparedness Group, led by the co-chairs of the 9/11 Commission, Governor Thomas Kean and Congressman Lee Hamilton. Cyber ShockWave was developed in partnership with General Dynamics Advanced Information Systems, SMobile Systems, Southern Company, Georgetown University, and PayPal, with contributions from Symantec Corporation.

The Cabinet members, whose mission was to advise the President and mount a response to the attack, did not know the scenario in advance. They reacted to the threat in real time, as intelligence and news reports drove the simulation, shedding light on how difficult, split-second decisions must be made in response to an unfolding and often unseen threat.

In a post-event discussion moderated by CNN’s Wolf Blitzer, the participants broke out of their roles to discuss the lessons learned during the exercise. Former Secretary of Homeland Security Michael Chertoff, who chaired the simulated National Security Council, said cyber-terrorism “ought to be treated as a threat of sufficient seriousness that we give it the priority attention we’ve given weapons of mass destruction.” Cyber-terrorism is “more complicated by the fact that it involves every individual. Anybody who has a smart phone, who downloads an app or gets on their PC is engaged in this process.”

“A useful aspect of something like this simulation is it helps people visualize what is realistic and possible in some circumstances. The smart thing is to prepare now, to do the legislation now, to do the bipartisan work now, to do the intelligence work now, the foreign policy work,” said John McLaughlin, playing the role of Director of National Intelligence. “These are all very complicated things and we need to get started on them.”

Stephen Friedman, who played the role of Secretary of the Treasury, said of a potential cyber attack on the U.S., “there is no question in my mind that this is a predictable surprise and we need to get our act together.”

The panel agreed that cyber-terrorism is a national security issue that needs to be addressed quickly in a bipartisan manner. “It raises an issue of the system’s responsibility to be able to come together in a nonpartisan way and figure out the answer to questions as opposed to kicking the can down the road until we’re in an emergency,” said Chertoff.

During the exercise, legal questions were raised regarding personal privacy versus national security. “We have to come to grips with the implications for our personal privacy and the relationship between the federal government and the private sector,” said Jamie Gorelick, who played the role of Attorney General.

“Cyber ShockWave demonstrated the tremendous challenges the government has in dealing with potential cyber attacks,” said Jason Grumet, founder and president of the BPC. “Our goal for Cyber Shockwave was to identify real policy and preparedness issues that need to be addressed in order to combat an attack of this magnitude that escalates rapidly and is of unknown origin.”

Former senior administration officials and national security experts participating in the event included:

– Secretary of Homeland Security Michael Chertoff as National Security Advisor
– Director of National Intelligence John Negroponte as Secretary of State
– White House Homeland Security Advisor Fran Townsend as Secretary of Homeland Security
– Director of Central Intelligence John McLaughlin as Director of National Intelligence
– Senator Bennett Johnston as Secretary of Energy
– Director of the National Economic Council Stephen Friedman as Secretary of Treasury
– Deputy Attorney General Jamie Gorelick as Attorney General
– White House Press Secretary Joe Lockhart as Counselor to the President
– General Counsel of the National Security Agency Stewart Baker as Cyber Coordinator
– Deputy Commander U.S. European Command Charles F. Wald as Secretary of Defense

Cyber ShockWave was sponsored by General Dynamics Advanced Information Systems, SMobile Systems, Southern Company, Georgetown University, and PayPal with contributions from Symantec Corporation.

Source: Bipartisan Policy Center

D-Link wins big at 2010 Consumer Electronics Show

February 2, 2010 · Filed Under News, Technology, US, World News · Comment 

Boxee Box by D-Link, Pebble(TM), Home Automation Products Take Home 15 Awards

When the curtain closed on the recently concluded Consumer Electronics Show (CES) in Las Vegas, D-Link, one of the world’s largest computer networking companies for home and business, returned home with 15 best product honors.

D-Link debuted a complete lineup of new products under this year’s theme, “Link Your Life”, all geared to making the digital home more entertaining, more secure and more energy efficient with the latest connectivity solutions.

The biggest winner was The Boxee Box by D-Link, a beautifully designed, full-featured media player that allows users to gather, organize and stream their favorite movies, TV shows, music and photos from their PC, home network, storage devices and the Internet to their HDTV using only a remote control with QWERTY keyboard. No PC is required. Users can also share their content with friends and relatives over social media sites, ie: Twitter, Facebook and others, directly from the TV. It took home the following awards:

- Consumer Electronics Association (CEA) Best of Innovations in the Home Theater category
- Yahoo/CES Last Gadget Standing Winner
- Laptop Magazine Best in Show
- Popular Science Magazine Product of the Future
- G4 TV Best in Show
- CNET-TV Best in Show Finalist, Home Theater category
- Business Solutions Magazine Top 10 Best Gadgets at CES
- Global Marketing Partners’ Top CES Innovative Technology
- Dave Graveline’s “Into Tomorrow” Dave’s Top 10 @ CES 2010.
- Digital Trends “The Top 10 Best Gadgets at CES 2010
- Global Marketing Partners CES Innovative Technology Top 10

The D-Link Pebble(tm), another media player that attracted media attention at CES for its full-featured functionality, attractive design, compact size and affordable price, earned the following accolades:

- CEA Innovations Honoree in the Home Theater category
- Laptop Magazine’s Reader’s Choice Finalist

Also winning the coveted CEA Innovations Honoree award was D-Link’s Home Monitoring Starter Kit that provides an affordable, easy-to-use and innovative way for homeowners and tenants to employ a higher level of security for their property and its occupants, and the D-Link Home Energy Starter Kit, the first product that lets consumers measure energy consumption of their various home electrical appliances.

McGraw-Hill quickly exceeds one million users with Connect Teaching and Learning Platform

January 29, 2010 · Filed Under News · Comment 

Surveyed professors say they use Connect to improve student learning and retention. Student feedback proves it’s working.

More than 1.2 million students and professors nationwide are now using McGraw-Hill Connect - the most advanced all-digital teaching and learning exchange for higher education. Since the online platform was introduced last fall, colleges and universities across the country have embraced this 21st century learning tool, which enables professors to easily customize instruction and allows students to master content and succeed in courses.

With Connect, students are now engaged with course content outside the classroom – from wherever they are and from whichever device they use to access the Internet. In fact, a recent survey of Connect users shows that more than 90 percent of students access Connect frequently at home or in their dorm rooms, helping them remain engaged with class content throughout the day, week and semester. With this increased access to course content, nearly three quarters of the students using Connect feel better prepared for exams and assignments, according to a McGraw-Hill research study.

“Connect is an extremely effective and powerful tool for 21st century teaching and learning,” said Ed Stanford, president, McGraw-Hill Higher Education. “We’re very pleased that Connect is yielding excellent results in college classrooms across the country, enhancing faculty productivity and driving greater student achievement.”

Instructors and students cite quality of content, ease of use, integration with text, and the ability to reinforce classroom material 24-7 as key benefits of Connect. Of the professors surveyed by McGraw-Hill, 80 percent stated that they are using Connect to improve student learning and retention. And student feedback proves it’s working. Surveyed students said that Connect helps reinforce classroom concepts through practice tests and quizzes, prepare them for success on assignments and exams, and master course content.

“Connect is a great product, and now I cannot imagine teaching my class without it. My students like the feedback and the practice they get from doing the homework,” said Jerri Buiting, Professor of Marketing at Baker College in Flint, Mich. “Connect really helps keep my students engaged.”

Connect currently covers 26 academic disciplines and about 15 more will be added this year. To view more information about Connect, visit www.mcgrawhillconnect.com.

Source: McGraw-Hill Higher Education; McGraw-Hill Connect

Toyota temporarily suspends sales of selected vehicles

January 28, 2010 · Filed Under Automotive, News, Technology, US, World News · Comment 

Toyota Motor Sales (TMS), U.S.A., Inc.,announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.

“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”

Toyota announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. Toyota has investigated isolated reports of sticking accelerator pedal mechanisms in certain vehicles without the presence of floor mats. There is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position.

Toyota’s accelerator pedal recall and suspension of sales is confined to the following Toyota Division vehicles:

2009-2010 RAV4,
2009-2010 Corolla,
2009-2010 Matrix,
2005-2010 Avalon,
Certain 2007-2010 Camry,
2010 Highlander,
2007-2010 Tundra,
2008-2010 Sequoia

No Lexus Division or Scion vehicles are affected by these actions. Also not affected are Toyota Prius, Tacoma, Sienna, Venza, Solara, Yaris, 4Runner, FJ Cruiser, Land Cruiser and select Camry models, including all Camry hybrids, which will remain for sale.

Due to the sales suspension, Toyota is expected to stop producing vehicles on the following production lines for the week of February 1 to assess and coordinate activities. The North America vehicle production facilities affected are:

– Toyota Motor Manufacturing, Canada (Corolla, Matrix, and RAV4)
– Toyota Motor Manufacturing, Indiana (Sequoia and Highlander)
– Toyota Motor Manufacturing, Kentucky – Line 1 (Camry and Avalon)
– Subaru of Indiana Automotive, Inc. (Camry)
– Toyota Motor Manufacturing, Texas (Tundra)

No other North American Toyota vehicle production facilities are affected by the decision to stop production.

The sticking accelerator pedal recall is separate from the on-going recall of Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.

Source: Toyota Motor Sales

IBM helps clients adopt a collaboration agenda to increase the speed of business

January 19, 2010 · Filed Under Financial, News, Technology, US, World News · Comment 

Aims to Transform the Way People Work Across Healthcare, Banking, Government and Insurance Markets

IBM  unveiled a new initiative to help clients increase the speed of business and improve results through collaboration technology and industry expertise. IBM’s Collaboration Agenda brings together IBM’s vertical industry expertise, software lab specialists and consulting services experts to help clients realize measurable returns from improving the way people interact.

Today organizations are struggling to find ways to help employees become more efficient and improve the way employees, suppliers and clients interact. According to IBM’s Global CEO Survey, 98 percent of CEOs feel their company’s ability to adapt to change is key to having a more dynamic business. While industries have unique challenges, there are common inhibitors many companies share. For example, two-thirds of people can’t find the expertise they know is out there, according to a Harris Interactive poll.+

Recognizing these business challenges, IBM is delivering a series of consultative workshops that provide tested tools, best practices and industry experts to help clients define a collaboration roadmap and strategy. The objective of these workshops is to help organizations realize tangible business value by connecting people, experts and information in the right context, minimizing the daily churn to get work done. Among the benefits of this transformation:

  • Individuals can work together using the right social and collaboration tools in the context of how they really work based on their specific role in the organization, including ad-hoc teaming.
  • People can connect easily and quickly with experts, partners, suppliers and customers beyond their company firewalls.
  • Businesses can develop into expertise-based entities raising the collective intelligence of the organization by allowing all members to easily tap into it.

Studies from IT research firms, such as IDC and Forrester Research, show that senior business executives and line-of-business or departmental leaders who are becoming increasingly influential in IT decisions, prefer industry-specific solutions to generic tools.* These business leaders are inclined to make investments only when they see tangible business improvements within their industry context, rather than the newest technology.

“Leading research firms report that IBM’s deep industry expertise is unmatched by any competitor,” said Alistair Rennie, general manager, IBM Lotus Software. “Each industry has unique roles and work patterns that are encumbered by established norms and the inability to find the right expert, information, or tool to get the job done quickly. Companies are asking how they can make the greatest impact by freeing people from the hard-wired organizational barriers that hinder their business results.”

IBM’s new initiative is designed to support multiple industries including healthcare, banking, insurance and government through a matrix of IBM industry and services teams from IBM’s Software Laboratories, Global Business Services and Global Technology Services. The Collaboration Agenda will be immediately available in North America, the United Kingdom and Germany with global expansion to follow.

Collaboration Agendas Generate Measurable Business Results

Celina Insurance Group, an Ohio-based insurance company, has embraced IBM’s Collaboration Agenda allowing it to write more premiums with fewer staff. Improving collaboration between its employees and agents has proven to be a strategic advantage for Celina as it focused on increasing ease of doing business. Through instant messaging and an online portal, agents reduced turnaround time on new policies from weeks to days. Customers can now manage their policies directly and connect to experts when they have questions. Advanced collaboration technology allowed them to hire top talent in other cities in the US who were unable to relocate to Celina, OH but who could collaborate in real-time with other employees, agents and their customers.

“We’ve been able to greatly improve efficiency, resulting in a 25 percent increase in premiums with 40 percent fewer staff,” said Rob Shoenfelt, CIO, Celina Insurance Group.

In another example, the Missouri Office of Homeland Security (OHS) worked with IBM to implement a collaboration agenda to overcome limited situational awareness, siloed departments and out-dated technology. The Missouri OHS coordinates the work of state agencies to provide emergency response, disaster preparedness and public safety awareness to the citizens of the state.

Prior to its collaboration planning with IBM, the Missouri OHS had limited communications, hampering the ability for people in different departments and agencies to work together. For example, state and local operations centers were required to dial into scheduled conference calls for updates. This system resulted in delays in receiving information during emergencies and limited their ability to proactively respond with solutions or aid during crises. This also impaired decision-makers’ ability to assess unfolding situations.

Once an agenda-planning process was undertaken, roles of individuals and their interaction patterns were evaluated, leading to a wide range of benefits. The Missouri OHS transformed into a dynamic, expertise-based organization capable of faster, better decisions and actions.

“We’re getting fantastic (emergency) response times — about four times faster than we were getting on Microsoft SQL implementations,” said David Finch, special assistant, Missouri OHS.

The new Missouri OHS now acts as a communications hub for over 1,200 officials across the state using portal technology for video-conferencing, sharing of images and instant messaging. Employees are able to instantly initiate Web conferences or real-time chat sessions with personnel in any department or branch.

Decision-makers can now be appraised of crisis developments as they happen and as a result be more proactive role in response. Meanwhile, base operations can better coordinate statewide responses and achieve a new level of situational awareness of developments through “eyes in the field.” Most critically, responders can now collaborate efficiently with first responders in other agencies and departments, delivering the best possible assistance when and where it’s most needed using mobile devices and handheld radios.

Lastly, Hendricks Regional Health needed to improve the way its employees collaborated. Paper-based forms and offline contact methods made it hard to track emergency pages to doctors and caused inefficiencies in how nurses found procedure information or tracked patient medical records. EMTs filled in forms in triplicate, with the third page often becoming illegible. Too much time was being spent trying to manage the information versus focusing on the patient.

Through electronic files that can be shared online among the practitioners and an automated emergency paging system, Hendricks Regional Health was able to improve response time and the quality of care by ensuring shared knowledge across job roles. As a result, medical personnel are able to spend their time with their patients instead of spending time on the process.

+ Harris Interactive Poll, 2009

* 2009 IDC Vertical Group Survey, “US Vertical and Company Size Spending Intentions,” July 2009 – Doc # 21946; Forrester Research, “The State of Enterprise Software: 2009″, June 2009

Source: IBM

Ram Truck brand continues to refine the boldest, most powerful and capable lineup on the Planet

January 8, 2010 · Filed Under Automotive, News, Technology, US, World News · Comment 

With a work-hard, play-hard attitude, Ram Truck offers the boldest, most powerful and capable pickup truck lineup in the business.

“Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” said Fred Diaz, President and Chief Executive Officer–Ram Truck Brand, Chrysler Group LLC. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.”

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features, amenities and ride quality.

The Ram 1500 also ranks at the top of Strategic Vision 2009 Total Quality Index(TM) (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study.

Customers specifically noted that the Ram 1500 has the best added storage capability along with the best truck interior ever rated by customers.

The Ram Truck brand adds to its award-winning lineup with the recent introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks. The new heavy-duty trucks provide customers with first-time innovations and features, along with new standards of strength, utility and driveability, building on the Ram’s leadership in the heavy-duty pickup segment.

Ram Truck will further enhance its commercial vehicle presence with the introduction of a “new crew” of commercial-grade work trucks: the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.

Ram 1500 Pickup

In addition to winning Strategic Vision’s TQI, the Ram 1500 has earned 17 key awards since its introduction. Other awards include:

– International Car of the Year (ICOTY) – 2009 International Truck of the Year
– Texas Auto Writer’s Association (TAWA) – 2009 Full-Size Pickup Truck of Texas
– MotorWeek – Best Pickup Truck
– Maxim – Achievement in Party-Enabling Technology (RamBox)
– Edmunds’ Inside Line – A 2009 Editor’s Most Wanted
– Edmunds’ Inside Line – Best Full-size Pickup Truck
– Consumer Guide – Large Pickup – Best Buy for 2009
– Cars.com – Work Truck of the Year
– Truckin’ magazine – Truck of the Year
– Autobytel.com – 2009 MyRide/Autobytel Editors’ Choice Awards – Truck of the Year
– Ward’s AutoWorld – Interior of the Year
– Rocky Mountain Automotive Press Association – Truck of the Year
– New England Motor Press Association (NEMPA) – Best-in-Class Pickup Award
– Ward’s AutoWorld – Ward’s 10 Best Engines of 2009 (2009 Ram 5.7-liter HEMI® engine)
– Automobile Journalists Association of Canada – Best New Pickup
– AutoPacific’s Vehicle Satisfaction Award
– Sobre Ruedas – Sobre Ruedas Best Pickup Truck for ‘08

For 2010, Ram 1500’s towing capability has increased to 10,450 pounds. Combining Ram’s legendary 5.7-liter HEMI® V-8 engine and the segment-exclusive multi-link coil spring rear suspension, Gross Combined Weight Rating (GCWR) has increased to 15,500 pounds, from 14,000 pounds, with the 140.5-inch wheelbase, 5.7-liter engine and 3.92 rear axle. This increased GCWR equates to an increase in tow rating. This improved rating, along with Ram’s industry-first features and impressive ride and handling capabilities, make Ram the most capable light-duty pickup on the market.

The 2010 Ram incorporates a first-in-segment, multi-link coil spring rear suspension that improves ride and handling without sacrificing payload (as much as 1,900 pounds) and towing capability (as much as an estimated 10,450 pounds).

New interior features include fuel-saver indicator on 3.7-liter models, a new premium Tire-pressure Monitoring (TPM) system and Park-Assist indicator in the Electronic Vehicle Information Center EVIC display.

Other new features include an iPod® Control that connects most iPod-compatible devices using an iPod Control cable. The cable enables iPod devices to be controlled through Ram’s media center radio or steering-wheel radio controls.

New exterior features include available folding trailer-tow mirrors, integrated trailer-brake controller, power trailer-tow mirrors, electro-chromic mirrors and new 22-inch tires and wheels included in R/T package.

Fuel economy enhancements for 2010 include interactive Decel Fuel Shut Off (iDFSO) on all engines. iDFSO turns off the flow of fuel during vehicle deceleration for improved real-world fuel economy without any noticeable changes in engine performance.

The 2010 Ram Crew Cab 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both cargo-box sides for effortless access and convenience. The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability.

Ram 1500 is available in a regular cab, Quad Cab and crew-cab configuration and offers three box lengths: 8-foot (regular cab), 6-foot 4-inches (regular cab and Quad Cab), and 5-foot 7-inches (Crew Cab). For 2010, Ram 1500 is available in five distinct trim levels–ST, SLT, TRX, Sport and Laramie.

Ram 2500 and 3500 Heavy Duty

Building on the success of its award-winning sibling the Ram 1500, the Ram 2500 and 3500 Heavy Duty pickups are starting to haul in their own awards. Since its resent introduction, the all-new Ram 2500/3500 Heavy Duty has received a number of prestigious awards including Motor Trend’s “2010 Truck of the Year”, Four Wheeler’s “Pickup Truck of the Year” and the Texas Auto Writers (TAWA) “Heavy Duty Pickup Truck of Texas”.

The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.

For 2010, the Ram Heavy Duty is available for the first time in a crew-size cab model, providing Ram with a formidable entry in the highest-volume part of the heavy-duty pickup segment (approximately 50 percent).

Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.

Improved suspension tuning and new C-pillar hydro mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.

The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.

An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC), which is standard on all Ram Heavy Duty models equipped with a diesel engine and available on gas SLT, TRX and Laramie models.

Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The new 2010 Ram 2500 and 3500 are designed to deliver a total package:

– Increased Gross Vehicle Weight Rating (GVWR) on 2500 4×4 crew cab diesel models to 9,600 pounds from 9,000 pounds
– Increased Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle to 24,500 pounds from 24,000 pounds. With the Max Tow Package, GCWR increases to 25,400 pounds (late availability)
– Increased GCWR on 3500 4×2 models to 24,000 pounds from 23,000 pounds
– Increased front Gross Axle Weight Rating (GAWR) on several models:
– To 5,500 pounds from 5,200 pounds on diesel 4×4 pickups
– To 5,000 pounds from 4,700 pounds on diesel 4×2 pickups

Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. The mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are now standard on 3500. As an added convenience, a Class IV receiver is now standard on all Ram 2500 and 3500 Heavy Duty pickups.

Ram Heavy Duty towing, payload and axle capacity all have been increased for 2010. Suspension upgrades and larger front-axle U-joints, combined with increased front GAWR, result in increased front weight-carrying capability–a must for larger snowplows.

The Ram Power Wagon also returns for the 2010 model year, equipped with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, 4.56 axle ratio for hill climbing and a custom-built Warn® 12,000-pound winch that is accessible through the front bumper. The 2010 Ram Power Wagon features new exterior graphics and a lower two-tone paint scheme.

Powertrain choices include the legendary 6.7-liter Cummins Turbo Diesel engine, which produces 350 horsepower (261 kW) at 3,000 rpm and 650 lb.-ft. of torque (881 N*m) at only 1,500 rpm.

The most durable and reliable engine in its class, the 6.7-liter Cummins Turbo Diesel features standard oil-change intervals of 7,500 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage versus the competition.

The Cummins 6.7-liter Turbo Diesel engine uses a Diesel Particulate Filter (DPF) to virtually eliminate particulate matter emissions and an adsorber catalyst to reduce oxides of nitrogen (NOx) by as much as 90 percent, in order to meet stringent 2010.5 diesel emissions requirements.

Ram Heavy Duty’s DPF is a lower cost, lower maintenance alternative to Diesel Emission Fluid (DEF) injection systems.

The 2010 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N*m) at 4,000 rpm. The 5.7-liter HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.

The all-new 2010 Ram Heavy Duty pickup was born from the same truck family that brought out the award-winning Ram 1500, Strategic Vision’s Quality Award Winner.

The 2010 Ram Heavy Duty includes all-new styling, offering a tougher, more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille. The larger grille mates to a taller hood that incorporates louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to the unique front-bumper design.

The new dual-rear-wheel fenders (3500 dually only) are now integrated into the box stamping and offer a smooth aerodynamic appearance.

Ram 3500/4500/5500 Chassis Cab

Ram continues to enhance its commercial presence with the introduction of a “new crew” of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.

Ram 3500, 4500 and 5500 Chassis Cabs compete within the Class 3-5 segments with a Gross Vehicle Weight Rating (GVWR) of 10,200 to 19,500 pounds and are targeted at small-business tradesmen, fleet customers and traditional chassis cab users.

The 2011 Ram 3500, 4500 and 5500 Chassis Cabs offer the largest standard fuel tank (52 gallons), largest front-brake rotors (390 mm) and calipers (66 mm) on the 4500/5500 and a standard diesel-exhaust brake.

Offered in regular cab, crew cab, single-rear-wheel (3500 only) and dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available for 4500/5500 models, and two cab-axle lengths (60 and 84 inches) are offered for the 3500 model. Three trim levels are offered: ST, SLT and Laramie.

The 2011 Ram 3500 models feature two axles with three axle ratios (3.42, 3.73 and 4.10) and 17-inch wheels, while Ram 4500/5500 models have one axle with three axle ratios (4.10, 4.44 and 4.88) and 19.5-inch wheels. All Ram Chassis Cab models are “Job Rated,” meaning they are designed, engineered, tested and built to meet rigid standards of commercial truck buyers.

Improved standard features include a six-speed manual transmission, increased GVWR (13,000 pounds from 12,500 pounds on 3500 diesel model), an (EVIC) integrated into the instrument cluster, four upfitter switches, increased alternator size on diesel (180-amps), automatic headlamps, an upgraded HEMI engine, second-row headrests and rear heating, ventilation and air conditioning (HVAC) ducts.

Ram’s “new crew” of trucks are built on a road-tested, proven commercial-grade frame and suspension system with best-in-class frame steel strength (50,000-psi). Maintaining its common architecture for commercial applications, the one-piece C-channel rear-frame rail’s riveted crossmembers provide more durability than traditional welds or bolts. In addition, rivets allow for easy removal and/or replacement of components during upfits and modifications.

Maximum upfit-friendliness is achieved with industry-standard 34-inch frame-rail spacing and flat, clean frame rails on a proven one-piece C-channel rear-frame rail boasting 50,000-psi steel strength (best-in-class for 3500 model). All chassis components are below the frame surface allowing easy adaptability and versatility for virtually any upfit application.

Further improving upfitter-friendliness, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs feature four all-new upfitter switches integrated on the instrument panel. Each of these four upfitter switches are linked to an auxiliary Power Distribution Center (PDC) located under the hood, which includes one fused 20-amp battery feed and one fused relay-controlled 20-amp ignition.

The legendary, proven 6.7-liter Cummins High-Output Turbo Diesel is the benchmark for reliability and performance. The engine, optional on Ram 3500 models and standard on 4500 and 5500 models, offers best-in-class low end toque and generates 305 horsepower (227 kW) at 2,900 rpm and 610 lb.-ft. (827 N*m) of torque at 1,600 rpm. Inherently reliable with fewer moving parts than competitive V-8 diesel engines, the Cummins engine delivers best-in-class fuel economy (4500 and 5500 models) and ensures commercial capability, durability and low cost of ownership. With the Cummins 6.7-liter Turbo Diesel, an optional 3.42 axle ratio is available on the 2011 Ram 3500 Chassis Cab for improved fuel economy. Customers with serious trailer-tow needs will enjoy Ram 3500’s new optional 26,000 lb GCWR on 6.7-liter diesel manual trucks with a 4.10 axle ratio.

The 6.7-liter Cummins features a factory-installed segment-exclusive exhaust brake. The Cummins design works with the Variable-geometry Turbocharger (VGT) and offers multiple benefits including reduced brake wear and longer brake life, which may lengthen service intervals, and enhanced safety benefits including increased braking effectiveness and greater control of the vehicle.

The 6.7-liter engine is cleaner, with a reduction in particulates and nitrogen oxide (NOx) that comply with both 50-state heavy-duty emission standards and 2010 diesel emissions compliance thanks to an all-new diesel exhaust fluid injection system with urea injection Selective Catalyst Reduction (SCR) technology.

Cummins diesel-equipped chassis cabs are in full compliance with stringent new emissions-at-idle laws, with the distinction that Ram is the only brand to offer a 50-state emissions package and exterior label allowing drivers to idle without time restrictions in California and other Air Resource Board (ARB) states. This is a no-cost option.

The new 2011 Ram 3500 Chassis Cab comes standard with a new-generation 5.7-liter HEMI V-8 with Variable-valve Timing (VVT) that will appeal to customers who require a gas engine. Providing more power and torque with better fuel economy, the engine incorporates a 9-percent higher compression ratio (10.5:1), Variable-valve Timing and an active intake-manifold. These technologies, combined with engine and powertrain integration improvements, result in a 4 percent improvement in fuel economy, improved idle quality and overall refinement. HEMI-powered 2011 Ram 3500 Chassis Cabs are rated at 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. (542 N*m) of torque at 4,000 rpm.

Completing the package, Ram 3500, 4500 and 5500 Chassis Cabs offer a proven six-speed Aisin automatic transmission (complete with a 3-year/180,000-mile warranty) with Power Take-Off (PTO) capability or a six-speed manual transmission with PTO capability. The proven commercial-grade six-speed automatic is a completely electronically controlled transmission that features excellent shift quality (using advanced electro-hydraulic clutch-to-clutch control) and close gear ratios with static and mobile PTO capability. With outstanding shift performance and more control, the six-speed manual transmission achieves a high-ratio sixth gear for longer highway cruising. An available electronic-shift transfer case is offered also on SLT and Laramie models.

The Aisin six-speed automatic transmission includes two significant enhancements to the PTO function. The torque converter locks up in PTO mode for better fuel economy and speed control while using aerial lifts and air compressors. Customers also have the ability to program a precise engine RPM that is activated immediately when the PTO is engaged. This eliminates the need to toggle up to the desired engine RPM.

For the 2011 Ram 3500 Chassis Cab, larger front axle U-joints were developed, and front GAWR was increased on diesel trucks to 5,500 pounds from 5,200. This results in increased front weight-carrying capability, allowing the use of larger snowplows.

Engineered to deliver precise feel and response for better handling, the new 2011 Ram Chassis Cab’s steering and suspension system boast superb strength with a focus on improved load capacity, increased durability and refined handling. Two-wheel-drive and four-wheel-drive models feature a recirculating ball system that provides precise response and an on-center steering feel through lower internal friction.

Featuring solid front and rear axles and a five-link, coil-spring front suspension with solid axle, a front and rear link-type sway bar and heavy-duty tubular shock absorbers are standard. The rear suspension on two- and four-wheel-drive models is equipped with leaf springs and includes standard two-stage springs as part of the design for greater load-carrying capability and better ride with light loads.

Large external mirrors are new for 2011, giving drivers a more useable area while improving aerodynamics and minimizing wind noise. Larger, 7-in. x 11-in. mirrors for trailer towing are standard. Mirrors flip up and out into a vertical configuration for trailer-tow use.

Interior design elements include a balance of work truck functionality and, as desired, refined, upscale comfort. Interior comfort and convenience features include all-new heated and ventilated seats, heated steering wheel, memory functions, automatic temperature control, express-up/down windows and upper and lower glove boxes. Redesigned seats are significantly more comfortable with more surface area and improved lumbar and lateral support. Interiors feature soft-feel door bolsters and armrests and one-piece molded door panels. The center stack is designed for optimum placement of controls in the most intuitive and comfortable locations.

Storage is top-of-mind for those who use their truck as an office. A new-for-2011 available center console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet) and a lower bin that accommodates hanging files. In addition, the console offers several other storage compartments.

Other storage locations are built into the instrument panel, front and rear-door panels and seat backs. Upper and lower glove boxes provide a total of more than 800 cubic-inches of storage.

With a network of more than 400 dealers, Dodge BusinessLink features dedicated commercial account managers and sales teams, priority next-bay service and maintenance, extended hours, free loaner vehicles and inventories with a higher mix of work trucks and commercial vehicles. Dodge’s “On The Job” program offers discounts on upfits, cash incentives and other customer savings.

Source: Chrysler Group LLC

Panasonic’s new lineup of camcorders designed for ultimate mobility, endurance and durability

January 7, 2010 · Filed Under News, Technology, US, World News · Comment 

New camcorders include 80 GB(*2) hard disk drive, built-in memory, wide-angle lenses and powerful 78x enhanced optical zoom capabilities

Panasonic introduced three additions to its 2010 standard definition camcorder lineup – the SDR-H85, SDR-T50 and SDR-S50, designed to be portable, durable and high-performing. These camcorders may be small in size, but they have impressive features: a 33mm(*1) wide-angle and a long, powerful 78x ultra zoom – giving them remarkable range for capturing video both far and wide. Panasonic’s new camcorder models are packed with enhanced features to help make shooting quality video easy, including the new Active mode for the Advanced O.I.S. (Optical Image Stabilizer), helping to suppress blur even if the user is moving and when the powerful zooms are extended.

The SDR-H85, SDR-T50 and SDR-S50 all feature a 70x optical zoom lens with an Enhanced Optical 78x Zoom function – meaning the camcorder uses the effective area of the CCD to further extend zooming power at the wide-angle setting. This makes it possible to capture images of vast landscapes and pull in distant subjects for dynamic close-ups. The new Wind Noise Canceller automatically detects and suppresses wind noise to maintain natural sounds. All three camcorders also feature Advanced O.I.S. which detects and corrects hand-shake at a rate of 4,000 times per second to help capture stable images.

“The 2010 lineup of Panasonic standard definition camcorders meets the needs of all users, offering compact bodies for mobility, a stylish look and feel, versatility and top-of-the-line features, including enhanced zoom capability, easy recording and convenient uploading and playback,” said Chuck Kirkman, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “The advanced, intuitive features of these new models make the video capturing experience, easy and enjoyable.”

The 33mm Wide-Angle setting found on these camcorders is especially useful when shooting video indoors or in tight spaces – making it possible to shoot at a close distance from the subject while still fitting the surrounding area into the frame. The Wide-Angle setting also has the added benefit of allowing the subject’s voice to be clearly captured, which is an important element of recording videos. The new Wide-Angle setting captures beautiful images of wide landscapes and allows large groups of people to fit into the frame, making it highly versatile for use in all kinds of shooting situations.

All Panasonic camcorders can record to SDXC, SDHC, or SD Memory Cards. In addition, the SDR-H85 records onto an 80 GB(*2) hard disk drive, which stores approximately 74 hours and 30 minutes of data (in LP mode) – making it ideal for recording long events and for use on extended trips. The H85 also protects data with its durable memory storage system that requires no drive mechanism, and an Anti-Shock Shield that helps protect the built-in hard disk from external impact. Additionally, the H85 simplifies the process of copying recordings from a memory card or hard disk to a DVD by simply connecting the camcorder to a DVD burner.

Panasonic’s Twin Memory Camcorder – the SDR-T50 has built-in memory of 4 GB (holding 3 hours and 20 minutes) and is equipped with a relay recording function that automatically changes the recording media to the SDXC/SDHC/SD Memory Card when the built-in memory becomes full to ensure uninterrupted recording. The tough, compact bodies allow for easy transport and high resistance to impact. The SDR-S50 has a compact body, superb resistance to external impact and portability for use anywhere and records to SDXC/SDHC/SD Memory Cards only. Video clips recorded on an SDXC/SDHC/SD Memory Card are supported by the VIERA Image Viewer function so they can be played by simply inserting the card into the card slot of a Panasonic VIERA® HDTV(*3) for large-screen viewing.

Other features found on all three camcorders include, iA (Intelligent Auto) with AF/AE Tracking, 1.9-sec(*4) Quick Power-On, Long Recording Mode, and Easy YouTube Uploading. The iA function, which automatically selects the most suitable shooting mode, has evolved even further and now includes an AF/AE Tracking feature, which tracks a moving subject to continuously optimize image quality. A new Intelligent Contrast Control, which automatically adjusts brightness to maintain the best possible contrast, has also been added to the three advanced functions from previous models, including Face Detection, Advanced O.I.S., and Intelligent Scene Selector.

Panasonic’s Quick Power-On feature helps capture candid shots, while also saving energy by allowing the user to keep the LCD closed and the power off when not shooting. Long Recording Mode, which allows for double the record time as the normal record mode, is made possible by the camcorders’ support of the H.264/AVC format with its higher compression ratio. Available on all three Panasonic camcorders, YouTube(*5) Uploading makes it fast and easy to upload clips by simply installing the VideoCam Suite software, which is included with each model.

Pricing and availability for the Panasonic SDR-H85, SDR-T50 and SDR-S50 camcorders will be announced 30 days prior to shipping date. All models will be available in black and the SDR-H85 and SDR-S50 will also have silver and red options. For more information on these models, visit: www.panasonic.com/CES2010.

(*1) 35mm-lens equivalent.
(*2) GB = 1,073,741,824 bytes. Usable capacity will be less.

(*3) MPEG-2 compatible models with an SDXC/SDHC/SD Memory Card slot. JPEG format still images can be viewed with other card slot-equipped models.

(*4) When the LCD is opened, with the lens cover detached from the lens. Depending on the recording conditions, the start time may be longer than 1.9 seconds in still picture recording mode.

(*5) YouTube is a trademark of Google Inc.

DivX launches new Internet TV Platform to redefine the future of entertainment

January 7, 2010 · Filed Under Entertainment, News, Technology, US, World News · Comment 

DivX TV(TM) Receives Widespread Support from Consumer Electronics Companies and Content Providers

DivX, Inc. announced the launch of DivX TV(TM), a comprehensive embedded Internet TV platform that provides access to a diverse line-up of online media content streamed directly to any connected device from any manufacturer.

Eliminating the need for a PC or a separate, dedicated box under the television, DivX TV represents a true step forward in connected entertainment. With an elegant, user-friendly interface, unparalleled speed and performance and a broad content line-up, the DivX TV platform is easy to implement and can be supported on virtually any kind of Internet-connected consumer electronics device, including digital televisions, blu-ray players, gaming consoles, pay-tv operators set-top devices, multimedia storage devices, and even mobile phones. The DivX TV platform will also enable consumers to stream their own personal digital media content over a home network, and offers full playback of a variety of video formats, including all DivX® videos.

“DivX TV revolutionizes the television experience by giving consumers quick and easy access to a virtually limitless universe of online content, and it’s as simple to operate as changing channels with a remote control,” said Kevin Hell, CEO of DivX, Inc. “Our partners will also be pleased to know that DivX TV is designed specifically to work with today’s mass market consumer electronics. It’s easy to implement and support and new content sources can be added with very little effort. DivX TV – bringing the future of entertainment to a living room near you!”

DivX has long been a pioneer in bringing high-quality Internet video to consumer electronics, with over 250 million DivX devices shipped into the market from every major consumer electronics manufacturer. With DivX TV, the company is leveraging those partnerships and its strength in embedded video technology to evolve the Internet television experience.

LG Electronics was announced today as the first manufacturer to license the DivX TV platform for upcoming Blu-ray Disc players and home theater systems. The initial list of additional DivX TV partners also includes consumer electronics companies, integrated circuit manufacturers and technology companies:

– ADB (Advanced Digital Broadcast)
– Bluestreak
– Brightcove
– Broadcom Corporation
– Innovative DTV Solutions
– Iomega
– LG Electronics
– Viewsonic Corporation

The new DivX TV platform will offer a large and diverse roster of online content including Internet video, premium movies, music channels, social networking services and photo-sharing sites. There are over 70 content channels in place today from a variety of partners, with many more expected to sign on by the first launch of a DivX TV device. Current DivX TV content sources, launch partners and channels include:

– Associated Press
– blip.tv
– Break
– CNET
– Roxio CinemaNow
– Dailymotion
– Diggnation
– Pandora
– Picasa
– Revision 3
– Rhapsody
– TED
– Tekzilla
– The Street.com
– Twitter
– VBS.TV

“Many consumers today are looking for a way to enjoy Internet video on their TVs but they don’t want to have to connect their PC or buy a separate box to make that happen,” said Norm Bogen, Vice President of Digital Entertainment Research at In-Stat. “DivX has deep relationships with both consumer electronics companies and Hollywood studios, which puts them in a strong position to offer a comprehensive Internet TV solution that can be built into connected devices at the chip level from any CE company.”

Dan Halvorson, Chief Financial Officer and Executive Vice President, Operations for DivX, added, “The launch of DivX TV creates new future revenue opportunities for DivX and deepens our relationships with our OEM partners. Leveraging our strong global brand, we will further invest in marketing and additional product development resources in 2010 in order to capitalize on this emerging market opportunity for our business.”

DivX will be unveiling the DivX TV platform at a private press event at CES at the Moon nightclub at the Palms on January 7th, and demos of the platform will be shown at the DivX meeting rooms in the South Hall of the convention center.

To learn more about the DivX TV platform, visit www.divx.com/divxtv.

Rugged KODAK PLAYSPORT Video Camera captures adventures in HD, even underwater

January 6, 2010 · Filed Under News, Technology, US, World News · Comment 

Kodak engages consumers online to find new name ‘PLAYSPORT’

Kodak introduced the new KODAK PLAYSPORT Video Camera, a rugged, durable and pocket-size HD video camera with an appetite for adventure. The KODAK PLAYSPORT Video Camera is specifically designed for consumers with active lifestyles, allowing them to capture full 1080p HD video – even underwater* – with the touch of a button.

The KODAK PLAYSPORT Video Camera is waterproof up to 10 feet and features built-in software and USB cable output so users can edit and easily share with family and friends through sites such as YouTube and Facebook. The KODAK PLAYSPORT also features electronic image stabilization and KODAK Imaging Science for sharper videos with vibrant colors and less blur.

“Today’s consumers want to easily capture and share life’s moments anywhere they happen without trading off quality,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. “We designed the KODAK PLAYSPORT Video Camera with this in mind, combining the superior features of our HD digital video cameras with a rugged, waterproof exterior so consumers can capture their KODAK Moments in more places – from the inside of a halfpipe on a snowboard or while duck diving on your surfboard.”

KODAK PLAYSPORT Video Camera Features:
– Waterproof up to 10 ft. (3 m)
– Full 1080p HD video capture at 30 fps
– Electronic image stabilization
– Brilliant 2.0″ color LCD display
– LCD Glare Shield
– Capture 5 MP HD stills (16:9)
– Edit and upload to the Web with built-in software and included USB cable
– Smart face tracking technology
– Incredible low-light performance
– Expandable SD/SDHC Card slot for memory cards up to 32 GB, that can record up to 10 hours of HD video**
– Li-Ion rechargeable battery with in-camera charging
– HDMI cable output (HDMI cable included)
– Remote control compatible (remote control sold separately)
– MAC and PC compatible

The KODAK PLAYSPORT Video Camera will be available in Abyss (black), Wave Crash (blue) and Adrenaline Rush (purple) for US $149.95 MSRP beginning in April 2010 at major retailers including Best Buy and Amazon.com, as well as Kodak.com. The KODAK PLAYSPORT Video Camera is also now available for pre-orders on Amazon.com.

*Colors and availability may vary by region

Product Accessories

A range of accessories are available for the KODAK PLAYSPORT Video Camera, including:

– KODAK SDHC Memory Cards, available in 4, 8 and 16 GB customized for optimal video capture
– KODAK Adventure Mount for helmet, handlebars and more
– KODAK Flexi-Tripods
– KODAK Cases, Camera Bags and Neck Straps
– Remote control
– KODAK Li-Ion Rechargeable Digital Camera Battery KLIC-7004
– Battery charger options including KODAK Li-Ion Universal Battery Charger K7600-C, KODAK Solar Charger KS100-C+2, KODAK Portable Charger KP100-C+2

Consumers Help Name Newest Video Camera

Through crowdsourcing, a technique utilizing mass collaboration to achieve a business objective, Kodak received thousands of naming suggestions via Twitter and its 1000 Words blog, for the new video camera. Two winning entries were chosen: Mike Colbourn of Williston, Vermont, entered the name ‘Play’, and Jim Culver of La Mesa, California, entered ‘Sport’. Mike and Jim won a trip to Las Vegas and the 2010 International Consumer Electronics Show to join Kodak in announcing the new name.

Kodak is also introducing a new Mobile Marketing Tips guide at the Consumer Electronics Show.

* Up to 10 ft. (3 m) under water
** Record approximately 20 minutes per 1 GB at HD 720 at 30 fps.

Source: Eastman Kodak Company

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